creativeBTS

Todd Radom is a graphic designer who is responsible for many of the logos used in American sports, including the Washington Nationals, Los Angeles Angels, the Super Bowl, and the Basketball Hall of Fame. We go behind the scenes to talk about his work for the BIG3 Basketball League where he collaborated with Ice Cube to create the teams’ logos and uniforms.

Sam Pezz is a Webby, Clio, and Shorty award-winning Producer with a unique background in branded content, viral marketing, film and event production, media distribution and promotion. For the past two years he has been overseeing programming and production of Tribeca X, a special section of the Tribeca Film Festival that recognizes branded storytelling with a selection of films, a conference, panels, screenings and a juried award in several categories. Previously, he spent 6 years as Producer at Thinkmodo the world's leading viral video agency. There, alongside the Co-Founders, Sam created videos for clients including Warner Bros., Sony, Paramount, Oakley, Verizon, Amazon, YouTube, and others. Collectively, their videos have earned more than 2 billion views on YouTube and Facebook and have generated global media coverage. Sam was with Thinkmodo until the company closed in 2018 and recently formed his own media and production company called Mostly, Inc. which will develop and produce various types of original and branded content. We go behind the scenes to talk about branded entertainment and some case studies from his time at Thinkmodo.

Junae Brown is the Founder of Browned 2 Perfection Agency and marketing strategist. She can also be found on twitter as the "Beyoncé of Marketing". We go behind the scenes to talk about her journey working in the music industry, starting her own agency focused on authenticity marketing, and how she put the launch strategy together for the Music Stars Live App.

Alicia Johnston is the Senior Manager of Content and Communications at Sprout Social, a leading social media management platform for businesses. We go behind the scenes to talk about social media marketing, consumer trends, and the Sprout Social Index, a state of the industry report on social media that brings together insights from consumer and marketer surveys.

Jazerai Allen-Lord from Crush and Lovely is well known as a creative and for her work in the sneaker industry. She was one of the most recognized bylines on a sneaker blog called "Kicks on Fire", and was recently featured on Lena Waithe's Quibi show "You Ain't Got These". We go behind the scenes to talk about her work driving the strategy and product design for Reebok Classic's “It’s a Man’s World” (crossed out) campaign, and what it’s like launching a sneaker collection.

Tyler Brosious was a Digital Content Manager at the XFL, a professional American football league that unfortunately had to shut down operations just 5 weeks into their first season due to the COVID-19 pandemic.  Before shutting down, the XFL brought in over 3M viewers in its first week, and built a large following of fans through it’s digital and social media efforts. We are going behind the scenes to talk about how the XFL executed on their marketing strategy to launch the league.

Meagen Eisenberg is the CMO at TripActions, the leading corporate travel and expense management platform that combines industry-leading technology with best in class travel agency service. We go behind the scenes to talk about building a marketing organization, adapting a marketing strategy in the face of the pandemic, and the #PassThePlane Challenge that connects people even while most business travel is suspended.

Andrew Grinaker is on the marketing team at Tableau, a software company that makes it easy for businesses and individuals to see and understand data. We talk about how Tableau put together the COVID-19 Data Hub, a resource that provides trusted data for organizations and individuals to do their own analysis to understand the impact of the pandemic.