Creativity and Compliance

By Tom FoxBusiness

Creativity and Compliance episodes

June 26, 2020Speak Up and Communication
Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network. In this show, we discuss how to use your communications to drive a speak up culture.
Some of the highlights include:
What is a Speak Up Culture?
Define it as creating a social environment where employees feel comfortable speaking up to ask questions and report concerns and they know the options for doing that.
Why is it so difficult to achieve?
Intertwine it with training - which means its infrequent
It's usually boring and not particularly creative - dull posters
They make it "inspirational" which often comes off as preachy or inauthentic
Or perhaps they do a campaign but that campaign is once a year for a few weeks or worse, every other year.
This is largely ineffective
We've all heard the excuses.
Grew up with - It's not cool to tattle. Don't be a snitch
Nothing will happen anyway
Someone else will probably take care of it
I don't want to get anyone in trouble
I'm a no drama llama
THEREFORE - you have to actually reverse this kind of thinking, which takes time.
How can you establish trust?
Comms are more important than training – continually promote and do so creatively so people pay attention and remember.
Transparency – share what happens - in aggregate. Tell stories.
Share the mechanics of the process
Make personal connections – you and your team need face time
Listen Up Culture – provide skills and resources for management – we do improv training to support that

Can you do this in the new WFH environment?
Sure. Comms are even more important.
Commercials during zoom meetings
Stories – discussion groups
Talk Shows & Podcasts – to get your face out there, answering questions.
Resources:
Ronnie Feldman (LinkedIn)
Learnings & Entertainments (LinkedIn)
Ronnie Feldman (Twitter)
Learnings & Entertainments (Website)
60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.
Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.
Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

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18 min
May 23, 2020Ricardo Pellafone-Your Compliance Training Sucks
Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network to explore these issues. In today’s episode we are joined by Ricardo Pellafone, founder and CEO of Broadcat. We visit with Ricardo about his journey into compliance and why he thinks most compliance training sucks, why it should be ditched and how we all need start over. Some of the highlights include:
Ricardo’s journey into compliance and what led him to found Broadcat.
Why is compliance training the worst?
Why is using the using the right tool for the job critical in compliance training?
How can compliance training educate?
Why is it important to target specific behaviors in compliance training?
Why is awareness and communications so critical when thinking about compliance training?
Resources
Ronnie Feldman
Ronnie Feldman (LinkedIn)
Learnings & Entertainments (LinkedIn)
Ronnie Feldman (Twitter)
Learnings & Entertainments (Website)
60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.
Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.
Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.
Ricardo Pellafone and Broadcat
For more information on Broadcat, click here.
For Ricardo's LinkedIn profile, click here.

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33 min
May 01, 2020Earnie Broughton on Elevating Ethics & Compliance Certification
Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network to explore these issues. In today’s episode we are joined by Earnie Broughton, Senior Advisor at ECI. We visit with Earnie about ECI’s recently published new, on-demand Elevating Ethics & Compliance Certification prep course and how ECI utilized some creative approaches to ensure the course is engaging and even a little fun.
Some of the highlights include:
The professional journey of Earnie Broughton.
How Earnie has used comedic training videos successfully in a corporate compliance function.
What is Elevating Ethics & Compliance or E2C?
The process which ECI used to create E2C and Ronnie’s involvement.
Who are Val and Reggie and what is there role in E2C?
How did Ronnie help to increase the engagement of the training with elements of fun?
Resources
Ronnie Feldman
Ronnie Feldman (LinkedIn)
Learnings & Entertainments (LinkedIn)
Ronnie Feldman (Twitter)
Learnings & Entertainments (Website)
60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.
Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.
Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.
ECI
For more information on ECI, click here.
For more information on ECI’s new and innovative E2C Training and certification, click here.

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29 min
April 17, 2020Using Fictional Characters to Promote Compliance Engagement
Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network to explore these issues. In today’s episode we are joined by Joel Katz the CCO at Booz Allen Hamilton. Katz was previously CCO at CA Technologies where he gained notoriety for the use of fictional characters in creative programming to promote employee engagement around compliance.
Some of the highlights include:
The professional journey of Joel Katz.
What was the Griffin Peabody character you created at CA Technologies?
How fiction-based characters in compliance training drove the highest employee satisfaction reported in the CA Technologies employee survey.
Although the characters were fictional, the stories were based on employees’ personal experiences. This helped drive engagement.
All this became a part of a branded communication campaign for CA Technologies.
What were some of the key lessons learned by Katz and his compliance team?
Ronnie Feldman
Ronnie Feldman (LinkedIn)
Learnings & Entertainments (LinkedIn)
Ronnie Feldman (Twitter)
Learnings & Entertainments (Website)
60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.
Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.
Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

Learn more about your ad choices. Visit megaphone.fm/adchoices
23 min
April 03, 2020 A Video Isn’t Just a Video
Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network to explore these issues. In today’s episode A Video Isn't a Video – we discuss some of the creative approaches to Ethics & Compliance training and communication videos. We break down some of the different types of videos and the benefits of each creative technique.
Scenario-Based Videos, Narrative (Live Action)
These are the most common and are great for showing real life situations. They can show a slice of life. However, it may be hard to represent your whole company, i.e. hard to show diversity of different environments, different people. Also, they can require context - you may well need to add the lesson. They are the most expensive and the hardest to pull off well and the hardest to successfully enact.
Animation - Scenario-based
The tend to be less real and unfortunately can be cheesy. However, they can be better for diversity and environment. They are usually the same per video, but you can do them one at a time.
Character Monologues (falls in the "real" category
They are a great way to show real people. They are also great for showing different types of personalities or different job functions. There is more telling than showing. Finally, they are less expensive and easier to produce.
Talking Head Videos
These are great for making a personal connection and for highlighting real people. They are best if you add some creativity usually by having an engaging host/personality. Make it a dialogue such as an interview or talk show. You have to work as this format can be boring.
Involve Your Employee Videos
This format is the best for going viral and for showing "who we are". At times scenes can be hard to do well and there is the risk of employee embarrassment. The best results tend to be seen when you give employees something simple to do and let them be themselves. Once again it is best if you add some an engaging host/personality to lead interviews. Finally, this format can be an efficient way to generate a lot of content.
Storytelling Videos
This can be a great way to share interesting, real stories. It tends to be more telling than showing. It can easily involve real people or actors and can cover more nuance to share lots of context.
The bottom line is that a video isn't a video. There are different creative devices that are better for different things. Typical Ethics & Compliance training doesn't work, because it's preachy and boring. Education = training and communication and serve two different purposes.
Ronnie Feldman
Ronnie Feldman (LinkedIn)
Learnings & Entertainments (LinkedIn)
Ronnie Feldman (Twitter)
Learnings & Entertainments (Website)
60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.
Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.
Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

Learn more about your ad choices. Visit megaphone.fm/adchoices
22 min
March 20, 2020Are You Corona-Cancelled? Be Creative!
Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network to explore these issues. Today’s episode asks has your compliance training has been Conrona-Cancelled? We provide some things you can create to supplement your routine training and communication.
Some of the highlights include:
Create a virtual ‘Ethics and Compliance Live Show’ – a fun and entertaining way to communicate compliance topics.
What might a show consist of?
How about a Colbert-style show?
A Johnny Carson-style show?
A David Letterman-style show?
Always remember, you are only limited by your imagination.
Maintain Fun - Variety and Surprise. Novelty breads engagement. Need to constantly switch it up. Try lots of little things.
What are some of the additional pluses during this current time?
These formats are powerful mediums that can be digested in small increments when working remotely.
You can still make a personal connection.
You can still educate and make the training/communication interesting.
It can all be digested on the employees time.
Ronnie Feldman
Ronnie Feldman (LinkedIn)
Learnings & Entertainments (LinkedIn)
Ronnie Feldman (Twitter)
Learnings & Entertainments (Website)
60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.
Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.
Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

Learn more about your ad choices. Visit megaphone.fm/adchoices
20 min
February 28, 2020The Fun Theory in Compliance Communications
Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network to explore these issues. Today’s episode is about the Fun Theory and using it to improve your compliance communications.
Some of the highlights include:
The Fun Theory - the easiest way to change things for the better is to make it fun to do.
Some Examples
Volkswagen - Piano Staircase, bottle arcade, Speed Camera Lottery.
Airplane Safety Videos.
Why does fun work?
When you do an activity that's fun, it feels good and it is intrinsically rewarding.
It has a positive effect on motivation levels.
It has a longer lasting effect. You want to do it again. In a way, it's addictive.
Learning requires repetition
Maintain Fun - Variety and Surprise. Novelty breads engagement. Need to constantly switch it up. Try lots of little things.
Why are we talking about this?
Scare tactics drive bad behavior underground.
John Cleese - humor is the easiest way to get people from the closed to the open mode.
Need to get people to talk about these important issues - create a social environment where people are more likely to speak up.

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15 min
February 19, 2020Using Internal Social Media in Compliance Communications
Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network to explore these issues. Today’s episode is about creative ways to use internal social media tool to improve your compliance communications.
Some of the highlights include:
Stretching you compliance messaging by using tactics for reaching more employees. -Using internal social media sites like Chatter, Yammer, Jive, Workplace to reach employees in new ways. These are used by other departments to connect groups. Why doesn’t the compliance function use them as well?
This is another channel outside of an LMS push to reach more people
These channels work like social media. The key is that you need to present something interesting for people to choose to access. Many have #hashtags and are interactive
Post interesting videos
Post interesting Graphics & GIFs
Post contests
Ask for feedback
This is a way to increase visibility and promote your main messaging
Compliance is here to help advice and coach
Speak Up Culture
Here is where you go for more info
Ethics and Compliance needs more visibility - so increase access through these channels. And if you want to use these channels, it should be interesting or fun or you won't get access.

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16 min
December 13, 2019Garin Bergman On Improving Access to Information
Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network to explore these issues. Today’s episode is about creative ways to improve accessibility of your compliance program. Our guest is Garin Bergman, is the former CCO at IDEX Corp. He is the founder of the PalmTree and its compliance application, "Compliance in the Palm of Your Hand”.
Some of the highlights include:
Bergman’s journey from CCO to product innovator.
How can you improve accessibility of compliance training?
How can you get training to offline employee populations?
How can you improve response rates to training?
Why is it important to deliver training not only in a convenient mechanism but also where employees want to receive it?
How can compliance communications be proactive?
What the difference is between an App and being mobile friendly?
Resources:
Garin Bergman
LinkedIn Profile
PalmTree Website

Ronnie Feldman
Ronnie Feldman (LinkedIn)
Learnings & Entertainments (LinkedIn)
Ronnie Feldman (Twitter)
Learnings & Entertainments (Website)
60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.
Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.
Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

Learn more about your ad choices. Visit megaphone.fm/adchoices
26 min
November 22, 2019Improv(e) Your Culture
Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network. In this show, we discuss how improvisation can be supportive to ethics and compliance programs by helping internal and external communications and driving a culture of compliance throughout an organization.
Some of the highlights include:
Improv is not simply comedy. It’s a skill that improvisers use to make comedy on stage. This skill has application to the ethics and compliance professionals, from leadership teams and to all employees.
You can think of it as Applied Improvisation. Applied Improvisation is "yoga for your communication skills".
While we cannot teach you to be funny, Improv techniques can teach you
How to be better listeners;
How to increase awareness;
How to make connections and build rapport and trust;
How to be more adaptable and agile; and
How to diffuse emotional situations.
Improv techniques can help ethics, compliance and legal teams to be less scary and better listeners.
Improv techniques can be seen as leadership development skills as its reframing conversations and discussions with senior management to help create a system of trust and support.
Improv techniques can help build a better culture through encouraging respectful disagreement, being more open minded about challenging assumption, assuming positive intent, validating and building bridge to commonality and helping foster active listening.
The bottom line is the improv techniques can help give employees skills and tools that will help them challenge business decisions respectfully and to encourage them to stop disrespectful behavior when they encounter it.
Finally, take an improv class! You will love it!
Resources:
Ronnie Feldman (LinkedIn)
Learnings & Entertainments (LinkedIn)
Ronnie Feldman (Twitter)
Learnings & Entertainments (Website)
60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.
Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.
Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

Learn more about your ad choices. Visit megaphone.fm/adchoices
23 min

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Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join your hosts Tom Fox and Ronnie…

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