This talk argues that the prime mover in creativity is the conscious mind even though the subconscious plays a critical role. The conscious aspect includes: having a purpose or goal, passionate love of the goal, active thinking, vision, independent judgment, tenacity and objectivity, and the willingness to change goals or strategies in the face of failure. The role of intelligence and the subconscious will be explained. Dr. Locke gives specific examples from literature, business and science.