Creativity Inside the Box

Are you struggling with creativity? Just make it someone else’s problem. Now, it doesn't mean you should just stop being creative and outsource your creative thinking to someone else. 

But there's a great yet simple way to boost your creative output by imagining you're being creative for someone else's problem. 

In other words, you're playing a trick on your mind. You're just imagining that instead of generating a creative idea for your problem, you’re pretending it's somebody else's problem. And voila! You end up with more creative ideas. 

Now how is that even possible?

1. Two research studies on why deciding for others increases creativity
2. A training exercise where you can apply this to Systematic Inventive Thinking (SIT) patterns 
3. How this trick breaks fixedness
4. Real-life practical applications where you apply the solution to someone else first

Research: Decisions for Others Are More Creative Than Decisions for the Self by Evan Polman and Kyle J. Emich

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If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

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Cliches oftentimes do a good job of communicating what your point is. Other people understand them readily, but using the same old cliches can get boring. So how do you then create a message that’s more interesting? 

In this episode, I'm going to teach you how to be more creative in the way you speak and write. Communication is an essential tool in our daily lives and how you speak or write has a huge impact in the workplace and at home. Look at any email today and there are so many ways you can misunderstand somebody's email. 

It’s therefore critical you learn the skills so you can write better, talk better, and think better – in a more creative, systematic way! 

1. Rearranging cliches to come up with a more interesting message based on Sam Horn’s LinkedIn article
2. Examples of cliches you can work on
3. How the SIT techniques can be integrated into creative speaking 

Sam Horn’s article: Why to Avoid Cliches and Platitudes

List of Cliches

Adding Prestige to Your Portfolio

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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it.

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

There are lots of ways for you to learn about systematic creativity. In today’s episode, I’m sharing with you two amazing apps right at your fingertips. At least take a look at them and see what value you might get out of them. Think about how this can benefit your personal and professional life. Trust me, it’s going to improve so many things about how you see the world around you and how you take advantage of the wisdom of patterns. 

Although these apps are very beneficial to educators and practitioners, it’s also for everyone who wants to get down deeper into the nuts and bolts of how the SIT method works. So dive in, learn, develop, and become a student of creativity.

1. Two apps to help you learn creativity
2. Learning attribute dependency technique
3. Other resources to help you learn 

Alpe Audio – Creative Thinking Inside the Box:

https://www.alpeaudio.com/creative-thinking-inside-the-box

Omnivati:

https://app.omnivati.com/ 

LinkedIn Learning:

https://www.lynda.com/Drew-Boyd/1699749-1.html 

SIT:

http://sitsite.com/ 

Downloadable scorecard to rate your idea

If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it.

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

There's no excuse for not being creative. You have the ability to be creative any time you want. And all it takes is a simple trick that I'm going to explain to you right now.

Creativity is just combining two things that previously had nothing to do with each other and mashing them together. Look around and you see this act of creation all the time. Artists, for example, take two things that just didn't belong together and mash them together to produce creative art. Even humor or a joke is nothing more than mashing two unrelated things together in a way that makes you laugh. 

Today, I’m going to show you how exactly you can apply this to your daily life – not just to become creative, but also in a way that you can put your creativity to good use.

1. What is creativity?
2. Real-life application of combining things to become creative 
3. Useful vs. non-useful creativity 
4. SIT overview + two key questions to make sure it’s valuable
5. Pattern spotting
6. Example of the creative luxury process

Adding Prestige to Your Portfolio by Drew Boyd

The Act of Creation by Arthur Koestler

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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it.

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Do you have an idea for a great invention you think is going to improve people’s lives and perhaps change the world? You may have been sitting on that idea for quite some time now. What are you going to do about it then? How are you going to take it forward? 

1. Philips North America study
2. The motivation for people to invent something
3. What to do with your big idea
4. Finding your innovation sweet spot
5. Value of SIT

Article on the Philips North America Study:

https://www.businesswire.com/news/home/20140723005998

Downloadable scorecard to rate your idea

If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

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Are you one of those people that a company would choose to call to get feedback about their products or services? Do you have the right characteristics? In business, we call it the voice of the customer. And that's the idea of going out into the market, talking to real customers, and finding out what they think about the products or services so you can improve them. 

Well, it turns out, there are certain types of people who are better at this than others. Today, I'm going to share with you those characteristics. Try to see if you're one of those people, and if not, I’m going to share with you some ideas about how you might become more likely to become the voice of an emergent customer.

1. Donna Hoffman’s research on the emergent customer
2. List of emergent customer qualities
3. Learning SIT to grow your creativity

Episode 20: Where There’s Hope, There’s Creativity

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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it.

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Today, I’m going to share with you some concepts and insights from my newly released book, Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants. It's a book that looks at how you use creativity structures to develop more luxury-like products. And it's a book that a company would use to take their existing products and upgrade them into a more prestigious or luxury-like category.

But not only can you add prestige to your product, you can also do the same thing to yourself as a person. Think of it as a checklist that you can use to upgrade who you are. What steps do you need to go through to transform yourself from where you are today into a person of prestige?

1. What prestige means and how to add prestige to your portfolio
2. Becoming a masterful solution
3. Being the best of the best
4. Coming in a polished wrap
5. Elevated service based on the rule of reciprocity
6. Developing a distinct brand and building your fan base and alliances

Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants

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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it.

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Want to be more creative – fast? Here’s a shortcut to becoming more creative: change the names of the things around you every day. Names have a way of being very efficient. We name things all the time. It helps us understand our world and it's how we communicate with others. 

The truth is that the names we give certain items create this barrier to innovative thinking. And by changing the names of the things around you that your mind and your sensations are attached to, you’re now going to see things a lot more differently – leading to a more creative solution.

1. Why a name is a barrier to creativity
2. The candle problem discovered by psychologist Karl Duncker 
3. Overcoming functional fixedness
4. A fun experiment you can try every day!

Downloadable scorecard to rate your idea

If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it.

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Creativity can be learned, and there are patterns you can use to generate creative ideas. If you’ve listened to our previous episodes, you’re pretty much familiar with the 5 patterns of systematic inventive thinking or SIT method by now. But how do you actually master those patterns long-term? In this episode, I'm teaching two techniques to help improve creative thinking long-term as well as some practical tips to make sure you’re on your way to mastery.

1. Scientific study on creativity 
2. What is the voice of the product
3. How to develop your creative thinking through pattern spotting 
4. Mental simulation & the 5 patterns of the SIT method
5. Practical tips

Inside the Box by Drew Boyd and Jacob Goldenberg

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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it.

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Think big. You’ve probably heard that a lot of times. But does this apply to creative thinking as well? As leaders, we need to be more aggressive, take more risks, and challenge ourselves to think bigger. We also do this with our teams, and it does work most of the time.

In this episode, I’m teaching you a quick way to boost your creative thinking and improve the quality and originality of your ideas. It’s called the creative power of thinking big. 

Creativity is a skill that can be learned like any other skill. The secret, of course, is in patterns that mankind has used for thousands of years. Now, try to combine the creative power of thinking big and the techniques of the Systematic Inventive Thinking (SIT) method – and just imagine the powerful things you can do in your life!

1. Research from the University of Oklahoma
2. What this means in practice

The Effects of Forecasting on Creative Problem-Solving

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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it.

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com