Creativity Inside the Box

The next time you come up with a great idea, do me a favor – don't share it with anyone! If you want your ideas to have the best chance of getting accepted and implemented, then be careful how you share them.

People evaluate ideas differently. They evaluate ideas based on the person who offered the idea. If they like the person, they like the idea. And if they don't like the person, they don't like the idea. 

In this episode, learn how you can share your ideas and strip them of their identity so your ideas are more likely to survive.

1. Experiment: Ideas seem more valuable when they are outside the system.
2. Research from the University of Chicago
3. How do you defeat this dynamic?

Dr. Tanya Menon’s research: https://pubsonline.informs.org/doi/10.1287/mnsc.1060.0525

Downloadable scorecard to rate your idea

If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it.

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Comedian Bill Murray's classic line, "You're awesome!" was sarcasm at its best. 

Sarcasm is the idea of using irony in a way to mock somebody or to insult them. But while it can be insulting and hurtful to somebody, it also has an important positive aspect on peers. 

Sarcasm can lead to higher levels of creativity. 

So, the next time you get a sarcastic remark? Take that and turn it into a valuable exercise to generate new ideas. 

Let me show you how to do that exactly!

1. The study on sarcasm and its benefits
2. How sarcasm leads to higher levels of creativity
3. An example of using a sarcastic comment as your starting point for the Systematic Inventive Thinking (SIT) method

Study on sarcasm increases creativity: https://www.sciencedirect.com/science/article/abs/pii/S074959781500076X 

Downloadable scorecard to rate your idea

If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it.

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Have you ever experienced working in a company where your colleagues tend to withhold information? And you know they’re not going to share it with you unless they know you’re going to be sharing information with them, too. 

But did know you can be a more creative person by helping others become creative too? The key is to make the first move. 

In this episode, let me share with you some things you can do to increase this sense of a collaborative environment when working with others and how to get others to share in that creative load. 

Discover the Golden Rule of Creativity!

1. Innovation is a team sport 
2. The Golden Rule of Creativity 
3. The Rule of Reciprocity
4. Why reputation matters

How Reputation Affects Knowledge Sharing Among Colleagues: research conducted by Prescott Ensign and Louis Hébert 

https://www.researchgate.net/publication/272745489_How_reputation_affects_knowledge_sharing_among_colleagues

Downloadable scorecard to rate your idea

If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it.

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

If you're wondering why you just can't be creative or you’re almost losing that sense of hope of being able to generate a creative idea one day, well, don’t lose hope – just yet.

You see, HOPE is a prerequisite of creativity. 

Without hope, taking such a task as innovating becomes difficult, if not, impossible. After all, why bother if there is no hope for a successful future? 

Hope is a powerful element in innovation at work because creativity requires challenging the status quo and the willingness to try and possibly fail. 

Join me today as I discuss the value of hope as it relates to creative output.

In this episode you’ll hear:

1. A 2009 study correlating hope and creativity
2. What is hope and why it's important 
3. A practical story from J&J 
4. The modes of hoping (5 types of hope)

Resources from this episode:

Darren Webb’s research on Modes of Hoping: https://journals.sagepub.com/doi/10.1177/0952695107079335

Downloadable scorecard to rate your idea

If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it.

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Have you found the secret sauce in your product or service?

Well, it turns out, there are characteristics of highly innovative products and services that tend to attract people’s attention more than others. 

In this episode, I’m going to discuss the 5 characteristics of highly innovative products and which techniques of the SIT or Systematic Inventive Thinking method can be applied to move you towards that direction.

Creativity is a skill anybody can learn – and the secret is in patterns. 

1. The characteristics of highly innovative products and services
2. Examples of highly innovative products and services
3. Techniques of the Systematic Inventive Thinking method that applies to each characteristic

IIB 02: Task Unification - https://drewboyd.com/iib002/ 

IIB 03: Division - https://drewboyd.com/iib003/ 

IIB 10: Multiplication - https://drewboyd.com/iib010/ 

IIB 11: Subtraction - https://drewboyd.com/iib011/ 

IIB 19: Attribute Dependency - https://drewboyd.com/iib013/

Downloadable scorecard to rate your idea

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Have you reached that point in your life when your creative output is at its optimal level? But when do you know if and when you’ve reached that peak? And what do you do if you’ve reached past it? Do you think there’s still a way to maintain that level of creative output?

1. When creative peak occurs
2. The Golden Ratio
3. At what age do you reach your creative peak?
4. What happens during the two-thirds part of your life
5. What to do if you've reached your creative peak

Downloadable scorecard to rate your idea

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Not all ideas are equal. Ideas get resisted sometimes because either they're too complex – or they’re just plain boring they don’t make it to the center stage. Then there’s this thing called the sweet spot idea which is the most valuable of all ideas. 

But what can you do with those non- sweet spot ideas? Well, they are still ideas and they still have value. So don't just throw them in the drawer. Don't ignore them. There are actually ways to recover those and pull them into that sweet spot. And that’s what I’m going to talk about today.

1. Definition of "Sweet Spot" in creativity
2. The 3 kinds of ideas
3. What to do with non-sweet spot ideas
4. Applying techniques to the idea

Harvard Business Review: Finding Your Innovation Sweet Spot

https://hbr.org/2003/03/finding-your-innovation-sweet-spot

Ep013 - Attribute Dependency

https://drewboyd.com/iib013/

Downloadable scorecard to rate your idea

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

If you like creativity and innovation, there are a lot of great books out there that cover a wide range of topics. So how do you know which ones to get? 

Unfortunately, 90% of the books out there just talk about the importance of creativity and not about the “how.” So be wary of books that over promise and under deliver. Choose books that give you the skills, tips, techniques, and stories that drive you to a better creative place.

Today, I’m giving you a list of my top 6 books on creativity and innovation. These are the classics that teach the how, not the why! 

1. Why I chose these books
2. Outline of these Top 6 creativity books
3. The criteria for choosing a great book on creativity 

Resources from this episode:

Think!: Before It's Too Late by Edward de Bono

https://www.amazon.com/Think-Before-Its-Too-Late/dp/009192409X

Mastering the Dynamics of Innovation by James Utterback

https://www.amazon.com/Mastering-Dynamics-Innovation-James-Utterback/dp/0875847404

The Creative Mind: Myths and Mechanisms by Margaret Boden

https://www.amazon.com/Creative-Mind-Myths-Mechanisms/dp/0415314534

Creative Cognition: Theory, Research and Applications by Ronald Finke, Smith Steve, and Thomas Ward

https://www.amazon.com/Creative-Cognition-Theory-Research-Applications/dp/0262560968

Creativity in Product Innovation by Jacob Goldenberg

https://www.amazon.com/Creativity-Product-Innovation-Jacob-Goldenberg/dp/0521002494

The Act of Creation by Arthur Koestler

https://www.amazon.com/Act-Creation-Arthur-Koestler/dp/1939438985

Downloadable scorecard to rate your idea

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Brainstorming = Innovation, correct?

A lot of people equate innovation with brainstorming. And that’s entirely false. In fact, brainstorming creates this one-sided view that biases people to think that there are certain creatives, and then there are people that are not creative. 

But creativity is a skill that anybody can learn! 

If anything, brainstorming can do more harm than good. Today, we dive deep into why you should probably put off brainstorming sessions to make way for the more creative ways of thinking.

1. Where the idea of brainstorming came from
2. The 4 rules of brainstorming
3. Does brainstorming work?
4. Why brainstorming is ubiquitous today
5. Why brainstorming doesn't work
6. The fallacy of brainstorming in terms of deferring judgment
7. Why brainstorming does a lot of damage
8. Things you can do if ever you’re pulled into a brainstorming session

Applied Imagination by Alex Osborne

https://www.amazon.com/Applied-Imagination-Alex-F-Osborn/dp/0023895209

Research paper: Flawed Tools by Gary Schirr

https://www.researchgate.net/publication/264659753_Flawed_Tools_The_Efficacy_of_Group_Research_Methods_to_Generate_Customer_Ideas

Downloadable scorecard to rate your idea

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Can you teach your children to be more creative? Of course! In fact, the systematic inventive thinking or SIT method that I’ve been covering for the past weeks can be something your kids can learn too.  

Today, I’m going to share with you 5 ways you can teach your kids to become more creative and innovative. 

Innovation is not only for adults. And once your kids are able to develop these creativity skills, you’ll feel confident they’ll be more ready in life – because creative kids are empowered kids. 

1. Function Follows Form: the value of thinking backward
2. The value of constraints
3. Task unification
4. The division technique
5. Stories of kids doing these creativity exercises

Innovation Girls

https://innovationgirls.com/

Downloadable scorecard to rate your idea

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com