Creator: Behind the Influence | Digital Voices

This month on Creator: Behind the Influence, we’re thrilled to feature Sion Walton-Guest, one-half of The Globetrotter Guys.Sion and his husband Ben, based in Manchester, share their global adventures and travel tips with their audience. Since 2018, they’ve explored destinations from South America to Southeast Asia, offering unique insights and LGBTQ+-friendly travel advice.Join us as we delve into their journey, and discover: - Sion’s secrets from the TikTok viral Gay cruise- Why it’s d...

Ruth Crilly, also known as A Model Recommends has built her presence online over the past 15 years, making her a true OG in the influencer space. From blogging about beauty tips to injecting humor into her branded content, Ruth is a certified OG creator. Ruth has hit some major milestones throughout her career thanks to her loyal community joining her on each stage in her journey, and we were honored to get an inside scoop on her latest venture, her must-read memoir which is now ava...

Gabriel Sey, aka Active Black Dad, has been a strong figure in the fitness community on YouTube for over a decade. Recently, his fitness content bore a heavy weight on his shoulders – that's when he started sharing more about his family, mental health, and humor online.On this episode of Creator: Behind the Influence, Jenny, who was Gabriel’s YouTube Partner Manager some time ago, sat down with Gabriel to catch up about:- His new content direction- Why some fitness influencers are toxic...

Off the back of his rebrand and new challenge launch, we chatted with Jack Hodgson about saying goodbye to HODGACK and hello to Jando. In the latest episode of Creator: Behind the Influence, Jack Hodgson speaks about the changing pace of the Creator Economy, clickbait vs. creativity, and how he was given a lifetime supply of PRIME by KSI. Subscribe to Jack: https://www.youtube.com/@JandoTime Follow on TikTok: https://www.tiktok.com/@jackhodgsonweewoo Follow on Instagram: h...

Creator: Behind the Influence is back for 2024, and our first guest of the year is the incredible Joel Rochester, also known as Fictional Fates. Joel’s primary platform is YouTube, where he has 112k subscribers, but he’s also built a loyal following across Instagram, TikTok, and Discord where his followers go to enjoy in-depth book reviews, bookish trends, and a sprinkle of lifestyle content too. Our Strategy Director, Pete Bamforth, took the hosting hot seat for the first time to d...

Dive into the final 2023 episode of Creator: Behind the Influence! Join Senior Creative Strategist Jennifer Adetoro as she chats with fashion and lifestyle creator Debbie Crown. Discover Debbie's journey from a trio to a solo creator, hitting 200k YouTube subscribers this year. In this episode, Debbie Crown opens up about inclusive fashion, YouTube Black, and her personal experiences, including bariatric surgery and single parenthood. Explore her passion for representing all body si...

This month we have our first-ever duo on Creator: Behind the Influence, Iconicakes.Our CEO Jenny welcomed sister duo Sara and Avni, also known as iconicakes, into the podcast studio for an eye-opening discussion on navigating their lives not only as immigrants in the UK but as growing social media superstars, and the ever-important topic of representation of brown people in the media. Sara and Avni share how their Riverdale fan account ‘face reveal’ ended up in the launch of Iconicakes, ...

Join us for an inspiring episode of Creator: Behind the Influence with Lucy Moon, an original lifestyle creator who started her YouTube journey at just 14!In this podcast, we explore Lucy’s sobriety journey, discuss how content creation has changed over the years, chat about mindful fashion tips, and more.Discover Lucy Moon’s thoughts on being vulnerable online, her goals for the future, and the tips that she would give to aspiring creators. Lucy Moon's wisdom and experience make this ep...

Robbie Knox is a UK based YouTuber and co-host of the Happy Hour podcast alongside fellow YouTubers, Jaackmaate and Stevie White. With a background in TV production for shows such as Soccer AM, Robbie Knox started his YouTube channel in 2018, initially sharing stories from his television career. 5 years later, he boasts 120k subscribers on the platform, and has welcomed creator guests to his channel including Bambino Becky, Jaackmaate, and Alfie Indra. In this episode of Creator: Be...

Madeleine Borge, also known as Macerly is a Norwegian creator, living in London. She has been creating lifestyle and educational content under her ‘Macerly’ alias for almost a decade.Since kicking off her career, Macerly has grown her audience to over 1 million followers across her YouTube, Instagram and TikTok channels. Macerly’s content empowers young graduates to feel passionate about their future, and acts as an older sister figure for young people in their early twenties trying to f...