Creator: Behind the Influence | Digital Voices

This month’s guest is the incredible Sion Walton-Guest – the face behind The Globetrotter Guys.

Since 2018, Sion has been sharing a love for travel and adventure with the world. From the vibrant streets of South America to the breathtaking landscapes of Southeast Asia, Sion has explored it all.

Whether it's short-form content bursting with travel tips or in-depth blog posts with a unique perspective, Sion covers it all. Their content highlights safe and fun destinations for LGBTQ+ travelers while also sharing day-to-day lifestyle insights and hopping on the latest travel trends.

From global adventures to local Manchester gems, Sion reveals the best LGBTQ+-friendly spots and embraces life on the road.

In this episode, Sion chats about:

• Secrets from the TikTok viral Gay Cruise
•  Why it’s detrimental for brands to work with LGBTQ+ influencers just to tick boxes
•  Tips on managing burnout and maintaining balance in the public eye

Ruth Crilly, also known as A Model Recommends has built her presence online over the past 15 years, making her a true OG in the influencer space. 

From blogging about beauty tips to injecting humor into her branded content, Ruth is a certified OG creator. 

Ruth has hit some major milestones throughout her career thanks to her loyal community joining her on each stage in her journey, and we were honored to get an inside scoop on her latest venture, her must-read memoir which is now available to pre-order!

Plus, Ruth told us… 

- Why she can’t stand TikTok. 

- Why the word ‘growth’ in the influencer space gives her the ick.  

- How leaning into humor in her branded content has paid off!

Old-school YouTube enthusiasts, it’s time to tune in… 

Subscribe to Ruth: https://www.youtube.com/@RuthCrilly 

Pre-order Ruth’s book: https://geni.us/hownottobeasupermodel  

Follow on Instagram: https://www.instagram.com/ruthcrilly/ 

Off the back of his rebrand and new challenge launch, we chatted with Jack Hodgson about saying goodbye to HODGACK and hello to Jando. 

In the latest episode of Creator: Behind the Influence, Jack Hodgson speaks about the changing pace of the Creator Economy, clickbait vs. creativity, and how he was given a lifetime supply of PRIME by KSI. 

Subscribe to Jack: https://www.youtube.com/@JandoTime 

Follow on TikTok: https://www.tiktok.com/@jackhodgsonweewoo 

Follow on Instagram: https://www.instagram.com/jandotime/ 

Creator: Behind the Influence is back for 2024, and our first guest of the year is the incredible Joel Rochester, also known as Fictional Fates. 

Joel’s primary platform is YouTube, where he has 112k subscribers, but he’s also built a loyal following across Instagram, TikTok, and Discord where his followers go to enjoy in-depth book reviews, bookish trends, and a sprinkle of lifestyle content too. 

Our Strategy Director, Pete Bamforth, took the hosting hot seat for the first time to dive deeper into what inspires Joel’s content, and what being a content creator means to him. 

In this episode, Joel speaks about the balance between creating content his audience loves and content that will attract viral attention, empowering the LGBTQ+ community and people of color in the bookish community, and lets brands know how to get the most out of influencer partnerships by embracing creative freedom. 

Subscribe to Joel: https://www.youtube.com/@fictionalfates 
Follow on TikTok: https://www.tiktok.com/@fictionalfates?lang=en 
Follow on Instagram: https://www.instagram.com/fictionalfates/ 

Listen on all streaming platforms: www.digitalvoices.buzzsprout.com/

Dive into the final 2023 episode of Creator: Behind the Influence! 

Join Senior Creative Strategist Jennifer Adetoro as she chats with fashion and lifestyle creator Debbie Crown. Discover Debbie's journey from a trio to a solo creator, hitting 200k YouTube subscribers this year. 

In this episode, Debbie Crown opens up about inclusive fashion, YouTube Black, and her personal experiences, including bariatric surgery and single parenthood. Explore her passion for representing all body sizes, insights on the fashion industry, and why she brings followers on her journey. 

Don't miss this engaging discussion on fashion, lifestyle, and personal growth!

Subscribe to Debbie: https://www.youtube.com/@imdebbiecrown 
Follow on TikTok: https://www.tiktok.com/@imdebbiecrown 
Follow on Instagram: https://www.instagram.com/imdebbiecrown/

This month we have our first-ever duo on Creator: Behind the Influence, Iconicakes.

Our CEO Jenny welcomed sister duo Sara and Avni, also known as iconicakes, into the podcast studio for an eye-opening discussion on navigating their lives not only as immigrants in the UK but as growing social media superstars, and the ever-important topic of representation of brown people in the media. 

Sara and Avni share how their Riverdale fan account ‘face reveal’ ended up in the launch of Iconicakes, the difficulties of collaborating as sisters and business partners, and what sharing their dual culture online might look like in the future.

This episode is a must-watch, and for Iconicakes, this is just the beginning…

Subscribe to iconicakes: https://www.youtube.com/@Iconicakes 
Follow on TikTok: https://www.tiktok.com/@iconicakes 
Follow on Instagram: https://www.instagram.com/iconicakes 

Listen on all streaming platforms: www.digitalvoices.buzzsprout.com/ 

Keep in touch | Digital Voices 

Check out our website: www.digitalvoices.com 

Follow us on… 

Instagram: www.instagram.com/digitalvoicesglobal/ 
LinkedIn: www.linkedin.com/company/digitalvoices/ 
TikTok: www.tiktok.com/@digitalvoicesglobal  
Twitter: https://twitter.com/digitalvoicesuk  

Join us for an inspiring episode of Creator: Behind the Influence with Lucy Moon, an original lifestyle creator who started her YouTube journey at just 14!

In this podcast, we explore Lucy’s sobriety journey, discuss how content creation has changed over the years, chat about mindful fashion tips, and more.

Discover Lucy Moon’s thoughts on being vulnerable online, her goals for the future, and the tips that she would give to aspiring creators. 

Lucy Moon's wisdom and experience make this episode a must-listen for anyone interested in lifestyle content and the ever-changing world of online platforms.

Robbie Knox is a UK based YouTuber and co-host of the Happy Hour podcast alongside fellow YouTubers, Jaackmaate and Stevie White. 

With a background in TV production for shows such as Soccer AM, Robbie Knox started his YouTube channel in 2018, initially sharing stories from his television career. 5 years later, he boasts 120k subscribers on the platform, and has welcomed creator guests to his channel including Bambino Becky, Jaackmaate, and Alfie Indra. 

In this episode of Creator: Behind the Influencer by Digital Voices, Robbie Knox speaks on the realities of being a YouTuber in your forties, the ethics of sharing his children online, the what it’s really like to go on tour with a group of YouTubers!

Subscribe to Robbie Knox: @RobbieKnox 
Follow on TikTok: @megarobbieknox
Follow on Instagram: @megarobbie

Madeleine Borge, also known as Macerly is a Norwegian creator, living in London. She has been creating lifestyle and educational content under her ‘Macerly’ alias for almost a decade.

Since kicking off her career, Macerly has grown her audience to over 1 million followers across her YouTube, Instagram and TikTok channels. 

Macerly’s content empowers young graduates to feel passionate about their future, and acts as an older sister figure for young people in their early twenties trying to figure out life.

In this episode of Creator: Behind the Influencer by Digital Voices, Macerly reveals why she met Melinda Gates, why she speaks about her period online, and battling hate comments when it comes to talking about finances.

Subscribe to Madeleine Borge: @Macerly
Follow on TikTok: @macerlyofficial
Follow on Instagram: @macerlyofficial

Listen on all streaming platforms: www.digitalvoices.buzzsprout.com/ 
Keep in touch | Digital Voices 

Check out our website: www.digitalvoices.com 

Follow us on:
Instagram: www.instagram.com/digitalvoicesglobal/ 
LinkedIn: www.linkedin.com/company/digitalvoices/ 
TikTok: www.tiktok.com/@digitalvoicesglobal  
Twitter: https://twitter.com/digitalvoicesuk 



00:00 Intro
00:35 Interviewing Madeleine Polk
01:50 Choosing a Purposeful Pseudonym
03:33 Setting Content Boundaries
04:15 Learning from Past Experiences
06:52 Social Responsibility 
12:11 Using YouTube Shorts Effectively
13:17 Introducing Period Poverty to Audience
14:34 Working with the Gates Foundation
18:44 Radical Financial Transparency
21:02 Responding to "Daddy's Money" Comments
22:55 Gender Bias About Women & Money
24:01 Wanting to Empower Young Women
25:02 Solo Traveling in Asia
26:31 Considering a Long-Term Creator Career
28:00 Finding a Creative Outlet
29:02 Benefits of Separating Projects
29:12 Outro