When we went into lockdown, content creators had to adapt and adapt quickly. The economy might be going up in smokes but Indian storytellers continue to adapt and make engaging content during these testing times. As we emerge from the lockdown, are our lockdown ways of creating content going to continue? Have the audience preferences changed forever? We speak to Rishabh Khatter, Business Head Of 'The Rabbit Hole', a video agency that works with brands such as Netflix India ("Behensplaining"), Amazon, Jio Saavn, IKEA and Burger King.