Murs Alison is a full-time content creator based in New York City who joined us for our first episode of the podcast.
Murs shares his story on how he started as a content creator on Instagram, began working with brands to create content with them full time, and branched out to other social channels. He now produces content on five different platforms: Instagram, Youtube, Tik Tok, podcast, his personal clothing line.
We discuss his struggle with mental health while working on social media apps and why he shifted to creating content for mental health that is authentic and genuine, which is helping him connect with his audience.
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Murs Alison on Instagram, Tik Tok, Youtube, Wild & Basic podcast.
[01:14] Starting as a content creator and early work on Instagram
[05:04] Creating multiple content channels for different goals
[08:47] Major differences between content channels
[13:23] Challenges with mental health while working on social media
[16:35] Shifting content to include mental health
[19:12] Builidng partnerships with brands
[21:00] Treating your Instagram as a portfolio
[22:39] Community response to his mental health content
[27:54] Video content is dominating
[30:15] Sharing your authentic self on platforms
