“We think we bring a differentiated choice that allows service providers, MSPs, and others to customize something that really works best for the DNA of their business,” says Jon Brinton of Crexendo. Recorded live at ITEXPO 2025, this podcast features Jon Brinton, Chief Revenue Officer of Crexendo, as he discusses the company’s innovative approach to unified communications, AI-driven tools, and a flexible licensing model that empowers service providers. As Crexendo approaches 6 million users, Brinton shares how MSPs can leverage the NetSapiens platform for scalability, innovation, and profitability.

A Commitment to Innovation and AI

Crexendo’s presence at ITEXPO highlights its continued investment in AI and innovation.

Many service providers are stuck with outdated, end-of-life technology that lacks innovation.

Crexendo’s open APIs and AI-driven tools allow partners to integrate new solutions that stay competitive.

The broader NetSapiens ecosystem helps service providers deliver what business customers demand.

“We leverage our open APIs, a broad ecosystem of partners, and AI tools to ensure our platform remains innovative and competitive,” says Brinton.

The NetSapiens Model: More Flexibility, Higher Margins

Crexendo’s rapid growth is driven by key differentiators that set it apart from other UCaaS and CPaaS platforms:

Sessions, Not Seats Model – Partners license the NetSapiens platform based on sessions or usage, rather than traditional per-user pricing.

Higher Margins – The flexibility of sessions-based licensing allows partners to maximize profitability.

Own or Subscribe – Service providers can choose to purchase the technology outright or subscribe based on their financial strategy.

“We don’t want our commercial construct to limit service providers. Whether they prefer to own and depreciate or subscribe, the technology works the same either way,” says Brinton.

Control Over Hosting and Branding

Crexendo offers service providers full control over their deployment strategy.

Self-Hosting Option – For providers who want full control of their infrastructure, Crexendo supports on-premise deployments.

Cloud Hosting with Oracle – For those who prefer a managed solution, Crexendo offers global hosting through Oracle Cloud Infrastructure.

White-Label Solution – Service providers fully control branding, allowing them to market the platform as their own.

A Strong Message for MSPs and the Channel

Crexendo invites MSPs, service providers, and enterprises to explore the NetSapiens platform.

MSPs looking for UCaaS, CCaaS, CPaaS, or AI-powered solutions should consider Crexendo for its flexibility and scalability.

The company’s ability to adapt to a provider’s unique business DNA is fueling its continued growth at twice the market rate.

“Whatever you're doing in UCaaS, CCaaS, CPaaS, or AI-driven business communications, stop by and see us at ITEXPO. We bring a unique, differentiated choice to the marketplace,” says Brinton.

Where to Learn More

Visit: www.crexendo.com

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