Crexendo leadership thinks that different business model and interest in preserving partner equity, helps achieve growth, CPaaS, CCaaS, UCaaS coming together

“It seems like yesterday we hit three million users. And in fact, back in 2022, we were ranked the fastest growing of the highest growth rate in North America for third-party platforms selling through service providers. 2023, we kept going. I mean, the growth of that of our business has been accelerating,” says Jason Byrne, SVP of Marketing for Crexendo. Crexendo is maintaining a growth rate that is twice that of the industry as whole, meaning that the company is also growing market share.

Byrne tells us that “Cultivating a community-based or a community of service providers,” and then offering them a equity building approach to the market, has been a key to the company’s success. “We have hackathons, tons of educational resources, you know, really keeping that communication channel open between themselves, not just us, right? The biggest, I think, one of the most positive things when using that, our platform as a service provider built in our platform is that community where folks, other service providers will exchange information, exchange what's working, what's not, and how to combat those bigger goliaths out in the industry…At the very core of the NetSapiens platform and the Crexendo approach has been to put the control back in the service providers hands and both on the commercial model.”

Crexendo’s pay for what you need model vs a fixed seat by seat, pay for license by license, even when many of those licenses are not being concurrently utilized at all hours, is another major, disruptive element.

Byrne also takes us into the near future, where he sees UCaaS, CCaaS and CPaaS, basically coming together into new, connected offerings, that will enable the Crexendo partners to offer fresh ideas to their customers.

Visit www.crexendo.com