This weekend the T20 World Cup will launch in the USA, with the nation co-hosting the event. It represents the latest attempt from the sport to 'crack the American market'. The optimists will tell you cricket is about to have a moment as it sells the shortest form of the game to a nation rich with expats from nations like India and Pakistan. Cricket writer Gideon Haigh unpacks whether this is a sporting miracle in the making, another mirage or something in-between. Featured: Gideon Haigh, cricket writer.

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