In this episode, Crispin Read explained why you shouldn't attempt to create a new category if you are in an already established market. He describes how it happens, why it is a bad idea. To learn more, please check out article"Don't create a category" on productmarketinghive.com.  All rights reserved. © Product Marketing Hive.

Episode 5: Crispin Read - Don't Create a Category

This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

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In this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubhav talks about the fast-changing AI landscape and his view on how marketing will be reshaped with the development of AI.

For more information, please check Anubhav Rao's article "Marketing in the Age of AI: The Key for Success". All rights reserved. © Product Marketing Hive.

Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI

In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant Nigerian tech scene and his experience in conducting market research in the pharmaceutical and clean energy industries. He also shares the unique challenges of conducting market research in Nigeria.  
 For more information on the topic, check out the article by Abiola Apooyin "The Role of Market Research in Shaping Product Development and Marketing Strategies" All rights reserved. © Product Marketing Hive.

Episode 44: Abiola Apooyin - Conducting Market Research

In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. She also talks about how to better collaborate with other functions in the process.

For more information, please check out Ashley's article "Identifying your Ideal Customer Profile: Quantitative and Qualitative Approach to ICP".  All rights reserved. © Product Marketing Hive.

Episode 43: Ashley Litzenberger   - Data-Driven ICP for Multi-Product Portfolio

In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-market strategies. Marcio talks about the different types of partnerships and partner marketing. He also shares his opinion on what common mistakes to avoid for partner marketing based on his experience. All rights reserved. © Product Marketing Hive.

Episode 42: Marcio Moerbeck   - B2B Tech Partnership Go-To-Market Strategy

In this episode, Matt Mehus, Vice President of Marketing at OpenVPN Inc, joins Louise Liu to discuss the ideal customer profile. Matt talks about the misconceptions of the "ideal customer profile", and how ideal customer profiles influence other marketing and business activities. He also walks through the common challenges of developing the ICP. For more information, please check out Matt's article: Product Marketing’s Ideal Customer Profile Field Guide All rights reserved. © Product Marketing Hive.

Episode 5: Crispin Read - Don't Create a Category

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