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CRO.CAFE English
CRO.CAFE English episodes
- CRO Salaries: Agency vs Client-side vs FreelanceExploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs.I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took the plunge into freelancing. I've come to find out that there are trade-offs for each.Your personality-type will be largely responsible for determining which scenario is best for you. For example: If you're the kind of person that wants something safe while working on a side-hustle then maybe working at an agency or company is best.Don't overthink it, try each scenario if you get the chance, as that's the best way of determining what's best for you. Once you do find what's best for you, it's smooth(er?) sailing from there.The 2019 State of Conversion Optimization Report by CXL: https://conversionxl.typeform.com/to/CIeV4UuwWant to receive the 2020 survey results? Our podcast partner Convert.com and CXL teamed up to get the CRO industry report of 2020 updated again. How are we as a CRO industry are moving forward and in what aspects. Join this annual survey so we can all shortly enjoy the results: https://cxl.com/blog/2019-conversion-optimization-report/15 min
- Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell
Guest: Casandra Campbell URL: https://www.cro.cafe/guest/casandra-campbell
41 min - How to run copy experiments & why you should differentiate, with Peep Laja
Guest: Peep Laja URL: https://www.cro.cafe/guest/peep-laja
47 min - How to embed experimentation into Agile product development, with Jonny Longden
Jonny Longden URL: https://www.cro.cafe/guest/jonny-longden
1 hr - Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana
Guest: Sumantha Shankaranarayana URL: https://www.cro.cafe/guest/sumantha-shankaranarayana
59 min - Book launch: Online Influence, with Bas Wouters
Guest: Bas Wouters URL: https://www.cro.cafe/guest/bas-wouters
46 min - Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr
Guest: Emily Oliver URL: https://www.cro.cafe/guest/emily-oliver
59 min - Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)
Guest: Dave Powell URL: https://www.cro.cafe/guest/dave-powell
34 min - Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101)
Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopez
54 min - How to become a better CRO professional, with Abi Hough & Craig Sullivan
Guest 1: Abi Hough URL: https://www.cro.cafe/guest/abi-hough | Guest 2: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan
32 min
About CRO.CAFE English
From the publisher's feed
Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between.
Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game.
Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it.
Start listening right now with 100+ episodes on tap!
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