Natural deodorants kept failing Elliot Greenberg and his 14-year-old son.

So he decided to create one that actually worked. In this episode, Kurt Luidhardt talks with the founder and CEO of Masculine Man about testing 52 formulas over an entire year and turning that frustration into an American-made men’s grooming brand now carried in more than 120 Hy-Vee stores.

Elliot shares how Masculine Man rose from roughly 1,000 applicants to the final three in a Hy-Vee competition, why tremendous Amazon sales produced no profit, and what building the company taught him about sales, branding, persistence and betting on yourself.

If you’re building a business or developing a physical product, this conversation reveals what it really takes to move from an idea to the retail shelf.

00:35 Introducing Elliot Greenberg and Masculine Man

01:26 Landing in More Than 120 Hy-Vee Stores

05:02 Building a Brand That Gets Attention

06:35 Turning Frustration Into a Business

08:14 Testing 52 Versions of the Formula

10:09 Fixing the Product After Launch

12:53 From Sales and Franchising to Entrepreneurship

14:35 Dealing With Doubt as an Entrepreneur

17:46 Why Amazon Sales Produced No Profit

22:45 Expanding the Masculine Man Product Line

26:12 Building the Company With His Father

26:59 Betting on Your Business Idea

29:00 Defining a Life Well Lived

31:28 Where to Find Masculine Man

 Resources Mentioned

Connect with Liberty Spenders™:

• Facebook: https://www.facebook.com/libertyspenders

• Instagram: https://www.instagram.com/libertyspenders

• LinkedIn: https://www.linkedin.com/company/libertyspenders

• Rumble: https://rumble.com/c/c-6192506

• YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA

• X: https://x.com/LibertySpenders

Connect with Kurt and Kristen Luidhardt:

• Facebook: https://www.facebook.com/luidhardts

• Instagram: https://www.instagram.com/luidhardts

• LinkedIn: https://www.linkedin.com/company/luidhardts

• Truth Social: https://truthsocial.com/@luidhardts

• X: https://x.com/luidhardts

Learn more about your ad choices. Visit megaphone.fm/adchoices

Your children used to be model kids—until they grew up and decided to try “adulting” on their own. As the dad of three adult daughters, Dr. Jim Burns shares practical ways to navigate this new season of parenting, keeping the welcome mat out and the opinions to a minimum. On this two-day broadcast, you’ll learn about topics like healthy boundaries, estrangement, and reconciliation with your wayward adult child.
Receive a copy of the "When Your Adult Child Strays" bundle and an audio download of "What to Do with Your Wayward Adult Child" for your donation of any amount! Plus, receive member-exclusive benefits when you make a recurring gift today. Your monthly support helps families thrive.
Get more episode resources 
Do you have a story or comment on how Focus on the Family impacted you or your family? Leave a message for Jim Daly!
If you enjoyed listening to Focus on the Family with Jim Daly, please give us your feedback.

 Americans should do their homework and study the history of socialism.

__________

Partner with thousands of others in supporting The Colson Center by visiting colsoncenter.org/cornerstone.

Your children used to be model kids—until they grew up and decided to try “adulting” on their own. As the dad of three adult daughters, Dr. Jim Burns shares practical ways to navigate this new season of parenting, keeping the welcome mat out and the opinions to a minimum. On this two-day broadcast, you’ll learn about topics like healthy boundaries, estrangement, and reconciliation with your wayward adult child.
Receive a copy of the "When Your Adult Child Strays" bundle and an audio download of "What to Do with Your Wayward Adult Child" for your donation of any amount! Plus, receive member-exclusive benefits when you make a recurring gift today. Your monthly support helps families thrive.
Get more episode resources 
Do you have a story or comment on how Focus on the Family impacted you or your family? Leave a message for Jim Daly!
If you enjoyed listening to Focus on the Family with Jim Daly, please give us your feedback.

Check out the entire "How to T.H.I.N.K. Series" with Tim Barnett on the What Would You Say? YouTube channel.

__________

For more resources visit breakpoint.org. 

Tim Goeglein inspires parents to help their children gain appreciation for the history and civics in this great country that have made us the envy of the world.
Receive a copy of the "What Really Matters" bundle and an audio download of "Teaching Our Children What Makes America Great" for your donation of any amount! Plus, receive member-exclusive benefits when you make a recurring gift today. Your monthly support helps families thrive.
Get more episode resources 
Do you have a story or comment on how Focus on the Family impacted you or your family? Leave a message for Jim Daly!
If you enjoyed listening to Focus on the Family with Jim Daly, please give us your feedback.

What does it take to build a media company around your convictions while competing in a rapidly changing entertainment industry?

In this conversation, Kurt and Kristen Luidhardt talk with Bill Abbott, president and CEO of Great American Media, about building a brand focused on faith, family, and country.

Bill shares why understanding the viewer, delivering high-quality content, and staying true to the company’s values have been central to its growth.

Bill also discusses the challenges of launching Great American Media, competing with much larger organizations, and navigating the shift from traditional television to streaming.

He explains why creating and owning original content matters, how streaming economics are changing, and why perseverance and clarity of mission are essential when building something from scratch.

The conversation closes with Bill’s thoughts on leadership, legacy, family, and Great American Media’s goal of becoming a trusted destination for viewers looking for entertainment that aligns with their values.

00:00 Building Entertainment Without Compromise

00:43 Introducing Bill Abbott

01:15 America Reads the Bible

05:00 Five Years of Great American Media

06:57 Leading With Faith and Conviction

08:11 Why Content Quality Matters

09:25 Listening to the Viewer

11:36 The Challenge of Streaming Technology

12:30 Building Faith-Based Entertainment

17:09 Bill Abbott's Career in Television

19:19 Starting Great American Media

22:22 When Building Feels Crazy

26:22 The Next Growth Chapter

29:04 Building Brand Awareness

30:36 Why Owning Content Matters

32:16 How Streaming Economics Are Changing

36:26 Legacy, Family, and Values

43:33 Who Great American Media Serves

Resources Mentioned:

• Facebook: https://www.facebook.com/libertyspenders

• Instagram: https://www.instagram.com/libertyspenders

• LinkedIn: https://www.linkedin.com/company/libertyspenders

• Rumble: https://rumble.com/c/c-6192506

• YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA

• X: https://x.com/LibertySpenders

Connect with Kurt and Kristen Luidhardt:

• Facebook: https://www.facebook.com/luidhardts

• Instagram: https://www.instagram.com/luidhardts

• LinkedIn: https://www.linkedin.com/company/luidhardts

• Truth Social:

Hatred of Jews has no place whatsoever for the Christian.

__________

For more resources visit breakpoint.org.