Crossing the chasm is a marketing concept introduced by Geoffrey A. Moore in his book "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers." It describes the challenge that technology companies face when transitioning from selling to early adopters (innovators and early adopters) to selling to the early majority (mainstream customers). The "chasm" represents the gap between these two groups, where many technology products fail to gain widespread adoption.

The leap from early adopters to the mainstream 🌉📊 Crossing the Chasm is the roadmap for tech products that win.

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