Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

One of the biggest misconceptions about crowdfunding is that it’s only for launching your business.

While that’s one of the best strategies, you can use crowdfunding platforms for other purposes, as well. For example, you can use them to launch new products to an entirely new market.

That’s exactly what Four Horsemen Studios did with their campaign.

In this episode of Crowdfunding Demystified, you’ll hear Salvador Briggman talk to Tony about how he and his team were able to get $281,114 to launch a new product to a brand new audience.

Four Horsemen Studios is a company that started out by creating action figures. However, after some time, they wanted to expand their business to new horizons.

This led them to build their first video game, Mythic Legions Tactics.

Tony talks about the complete journey, from the video game’s beginning stages to the project’s exponential growth as interest rose.

I’d highly recommend you listen to this episode if you’re looking to expand your business to new markets or just want to build a video game development company. You’ll get many valuable nuggets of information.

So take out your notebook, and enjoy listening.

Resources and Tools Mentioned on the Show

• Book a coaching call
• Tune in to Sal’s Live Workshops
• The Kickstarter Launch Formula Audiobook
• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. 
• Mythic Legions Tactics

You might be thinking, “Why me?”

“Why should I launch a Kickstarter campaign to fund a project I don’t know a lot about? With so many more qualified people, there is no chance for me!”

That’s where you’re wrong. Many unqualified people have achieved something extraordinary. 

Take the Wright brothers, for example. They were the first to build a flying airplane. Yet, they had no advanced degrees or support. Even though the odds were against them, they did it.

And the same applies to today’s guest!

In this episode of Crowdfunding Demystified, you’ll hear Salvador Briggman talk to a Kickstarter mega-success, Dr. Victor Henning, about how he was able to make Fjorden, a phone case that gives you DSLR-like camera controls for your iPhone.

Just like the Wright brothers, he didn’t have prior experience with making tech gadgets. Despite that, he made Fjorden into reality and raised $507,389 with his first campaign.

So instead of asking “Why me?” ask “W

And if you’re serious about launching a Kickstarter campaign, then listening to this is a must! It’s both inspiring and educational. So, grab your pen and paper, and enjoy the episode.

Resources and Tools Mentioned on the Show

• Book a coaching call
• Tune in to Sal’s Live Workshops
• The Kickstarter Launch Formula Audiobook
• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
• Fjorden

Marketing is the oxygen of every successful crowdfunding campaign.

Without it, no creator can convert strangers into pledgers, and without pledgers, you won’t be able to launch your project. So, you must get it right!

However, with so many ways to market, it can get quite challenging to pick the perfect way to do it.

In this episode of Crowdfunding Demystified, Salvador Briggman talks to El Whitcombe and how she and her team marketed their board game, Rat Queens: To the Slaughter, and funded it to a mind-blowing $338,354. That’s over five times their initial goal.

You’ll also hear some invaluable marketing tips. For example, El will tell you how they used influencers to boost their backers.

Plus, she reveals their secret tactic to get 4,000 backers before launching their Kickstarter campaign.

If you’ve wanted to get fully funded and make your board game idea into a reality, then this episode is a must-listen for you.

So, grab your pen and notebook, and be ready to write down some priceless marketing tips for your next campaign.

Resources and Tools Mentioned on the Show

• Book a coaching call
• Tune in to Sal’s Live Workshops
• The Kickstarter Launch Formula Audiobook
• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
• Rat Queens: To the Slaughter

Kickstarter is a fantastic platform for turning your ideas into reality. Better yet, you don’t need anything to start!

All you have to do is create a prototype of your vision and get your marketing on point. If you’d like to increase your chances of success, you should get an audience!

Unfortunately, building an audience takes time. Getting a decent following can take a few months to multiple years.

However, there is a faster way.

In this episode of Crowdfunding Demystified, you’ll hear Salvador Briggman talk to Jon, the co-founder of NOMATIC. He discusses how his team was able to skyrocket their latest campaign, The Everyday Camera Line: Peter McKinnon X NOMATIC, by working with a YouTuber named Peter Mckinnon.

With the partnership, the NOMATIC team acquired over 5,000 backers and raised a mind-blowing $1,615,726!

If you wish to do the same, I highly recommend you listen to this success story. It has many valuable lessons! So, grab your pen and paper, and enjoy listening!

Resources and Tools Mentioned on the Show

• Book a coaching call
• Tune in to Sal’s Live Workshops
• The Kickstarter Launch Formula Audiobook
• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
• The Everyday Camera Line: Peter McKinnon X NOMATIC

Here’s the thing:

Crowdfunding is currently exploding!

There has never been a better time to get your ideas funded by investors and backers. All you need is a great product and the right strategies.

Today’s guest proves that point!

In this episode of Crowdfunding Demystified, you’ll hear Salvador Briggman talk with Siva, the president of JOGO Health, about his mind-blowing success story of funding their life-saving product, JOGO.

How mind-blowing?

Well, his team was able to raise a whopping $3,378,028 on their Wefunder campaign! And the best part is that they only had 427 investors. That’s an average of $7,900 per investor.

To top it all off, this was their first try.

If you’ve been looking to start your entrepreneurial endeavor, listening to this episode is a must. Remember, success leaves clues!

That means you can learn from Siva’s team or be doomed to make mistakes. Plus, it’s an inspiring listen! 

So, take out your pen and paper, and enjoy the nuggets of information!

Resources and Tools Mentioned on the Show

• Learn more about Sal’s Mastermind Community
• Equity Crowdfunding Explained
• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
• JOGO Health

Here's the thing - formulas and strategies are necessary for a successful Kickstarter campaign. But that doesn't mean you should avoid learning from crowdfunding mistakes!

While they aren't as sexy to study, they are as vital to your success as acquiring winning strategies. If you don't, then you might disappoint your backers.

That leads to bad reviews, which ruins your chances for another successful campaign.

In this episode of Crowdfunding Demystified, you'll hear Salvador Briggman talk to Rick, who has run six successful campaigns. He'll tell you about his latest tabletop game republishing project, "Call of Cthulhu."

He'll also discuss the mistakes that most Kickstarters make!

So if you want to get an unfair advantage and stand out from the crowd, listening to this is a must. The insight in this episode is invaluable!

Grab a pen and paper, and learn from the mistakes!

Resources and Tools Mentioned on the Show

• Book a coaching call
• Tune in to Sal's Live Workshops
• The Kickstarter Launch Formula Audiobook
• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
• Call of Cthulhu Classic

Each one of us has thought of a fantastic business idea. So great, in fact, that you believe it could make you thousands, if not millions!

But then comes the killer of every opportunity - the excuses. You’ll excuse yourself out of action due to not having enough money or time to start this business venture.

Here’s the thing! You’ll never feel completely ready!

Fortunately, you don’t need to! For example, Matthew Mead built an innovative company called Hempitecture which he started as an undergraduate college student in his dorm room.

He has crowdfunded an impressive $3,429,905 on Wefunder. But that’s not the most amazing part!

He achieved it with only 1,220 investors. That means that the average investor invested over 2,000 dollars.

In this episode of Crowdfunding Demystified podcast hosted by Salvador Briggman, Matthew will tell you the secret tactics to building a Wefunder campaign. This includes all the boring legal stuff and exciting things like his marketing strategies.

So what’s stopping you? Grab pen and paper, and take action, or you’ll miss the opportunity.

You don’t want to miss this episode!

• Learn more about Sal’s Mastermind Community
• Equity Crowdfunding Explained
• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
• Hempitecture

An excellent Kickstarter page is vital if you want to get fully funded! That page is where you convert an interested stranger into a supporting backer.

If you don’t have a formula in place, it will be difficult!

In this Crowdfunding Demystified episode, you’ll hear Salvador Briggman talk to Chris, who was able to fund his many ideas, totaling a mind-blowing 22 successful Kickstarter projects!

Crazy, right? The best part is that Chris will tell you all about his secrets to marketing them, including his latest project “The Oracle Story Generator,” a tool for game masters and storytellers to create thrilling adventures.

You’ll also learn his strategy for getting returning backers for every new project he starts and much more.

Listening to this episode is an absolute must if you’re a creative person with many ideas you want to turn into reality!

So grab a pen and a paper and enjoy the valuable information out there!

Resources and Tools Mentioned on the Show

• Learn more about Sal’s Mastermind Community
• Crowdfunding Newsletter
• The Kickstarter Launch Formula Audiobook
• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
• The Oracle Story Generator

Sometimes catchy ads aren’t the best for your crowdfunding goals.

A paid advertisement can jumpstart your Kickstarter campaign, but only if you play your cards right. And when you fail at it, you’ll not just lose the money you invested, but you’ll also postpone your launch.

Fortunately, there’s another way!

In this episode of Crowdfunding Demystified, you’ll hear about Frank West’s mega-success story and how he was able to collect a jaw-dropping $1,408,300 for his competitive card-drafting and cat-placement board game called “The Isle of Cats”.  

And he reached that goal in just 31 days!

But here’s the best part! Instead of paying thousands of dollars for fancy Facebook ads, he used what he calls organic marketing. That and more will be covered in today’s podcast episode.

So if you ever wanted to go to the next stage with your business idea, listening to this is a must. You don’t want to miss out on the golden nuggets of information!

So take your notebook out, and enjoy your listen!

Resources and Tools Mentioned on the Show

• Book a coaching call
• Tune in to Sal’s Live Workshops
• The Kickstarter Launch Formula Audiobook
• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
• The Isle of Cats

An average Kickstarter campaign takes about 30-60 days to get fully funded. But B. Dave and his team were able to do it in an unbelievable short time, only 90-minutes! But how were they able to do that?

The secret to their success is this - they didn’t use Kickstarter to create an audience! Instead, they leveraged the audience they already had!

So in this episode of Crowdfunding Demystified, you’ll discover how they were able to fund their tabletop RPG “Into the Mother Lands.” 

Dave will explain to you how they came up with the idea, the secrets to growing your audience beforehand, and then, how they were able to launch a profitable Kickstarter project.

So if you ever had a creative project that you’ve been aching to turn into reality, listening to this is a must!

You don’t want to miss out on this one!

• Book a coaching call
• Tune in to Sal’s Live Workshops
• The Kickstarter Launch Formula Audiobook
• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
• Into the Mother Lands