One of the biggest misconceptions about crowdfunding is that it’s only for launching your business.

While that’s one of the best strategies, you can use crowdfunding platforms for other purposes, as well. For example, you can use them to launch new products to an entirely new market.

That’s exactly what Four Horsemen Studios did with their campaign.

In this episode of Crowdfunding Demystified, you’ll hear Salvador Briggman talk to Tony about how he and his team were able to get $281,114 to launch a new product to a brand new audience.

Four Horsemen Studios is a company that started out by creating action figures. However, after some time, they wanted to expand their business to new horizons.

This led them to build their first video game, Mythic Legions Tactics.

Tony talks about the complete journey, from the video game’s beginning stages to the project’s exponential growth as interest rose.

I’d highly recommend you listen to this episode if you’re looking to expand your business to new markets or just want to build a video game development company. You’ll get many valuable nuggets of information.

So take out your notebook, and enjoy listening.

Resources and Tools Mentioned on the Show

• Book a coaching call
• Tune in to Sal’s Live Workshops
• The Kickstarter Launch Formula Audiobook
• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. 
• Mythic Legions Tactics