Crown Council Mentor of the Month

Dr. Guy Lewis has spent 42 years building one of the country's premier cosmetic dental practices — 8,000 square feet and 12 glass operatories overlooking the forest in The Woodlands, Texas. But he started by getting fired three months into his first job during the 1984 Houston oil recession. In this Mentor of the Month conversation with Stuart and Steve Anderson, Guy traces the path from a $30,000 startup loan he paid off in two months, to becoming one of the youngest accredited members of the American Academy of Cosmetic Dentistry, to walking away from a clinic where "everything needed a crown." Along the way he shares what Tony Robbins told him that led to hiring his son as COO, why their attempt at a DSO didn't survive their own quality standards, how he's built 20-year staff tenure through culture rather than pressure, and how the credentials that create credibility have shifted from magazine features to social media influence. He closes with the Give Back a Smile patient he rebuilt in the '90s — and unknowingly sat behind at the Super Bowl years later, after her new smile helped make her Time Warner Cable's top salesperson in the country. A candid look at integrity, excellence, and building something that lasts.

In today’s episode, Steve Anderson and I sit down with Dr. Brett Titensor, one of the “young giants” of the Crown Council, to talk about what it really takes to build a modern dental practice that patients love and teams thrive in.

You’ll hear how Brett’s unique upbringing in a “dental home,” his humanitarian experiences in places like Guadalajara and the Dominican Republic, and the mentorship of his parents and the Crown Council shaped the way he practices today.

We’ll talk about:

Brett is joining us from the middle of his new 15-operatory, state-of-the-art practice and learning centerin Flower Mound, Texas—a living example that you don’t have to race to the bottom in dentistry if you deliver an unforgettable experience.

Stay tuned. You’re about to learn how to combine clinical excellence, team culture, and environment to build a thriving practice and a meaningful career.

In this Mentor of the Month episode, Crown Council founder Steve sits down with Birmingham cosmetic and implant dentist Dr. Paul Koch to explore nearly four decades of lessons in life, leadership, and esthetic dentistry. Dr. Koch shares his journey from a childhood calling to dentistry, through early career setbacks, divorce, financial strain, and even a plane crash in his backyard, to ultimately building a high‑end, judgment‑free, spa‑like practice from scratch in Birmingham, Alabama. Along the way he honors the mentors who shaped him (Pete Dawson, Bill Strupp, David Hornbrook, Carl Misch, and Walter Haley), unpacks his practice “non‑negotiables” like quality over volume and never showing up unprepared, and explains how culture, systems, and authentic communication transform both teams and patients. If you’re looking for real‑world inspiration on how to build a values‑driven, esthetically focused practice while staying true to your family and your faith, this conversation with Dr. Koch is a must‑listen.

In this Mentor of the Month conversation, Dr. Saam “Dr. Z” Zarabi shares how he went from a disrupted childhood, an early failed internet startup, and a four‑week nightmare first job to co‑founding Rodeo Dental, a fast‑growing, purpose‑driven group practice serving mostly underserved and Medicaid families. He talks about the mentors and mastermind groups that shaped him, the origin of Rodeo’s “Disneyland‑level” patient experience, building and motivating a 1,000‑person culture, and why doing good in the community is central to long‑term success. Packed with real stories, hard‑won lessons, and practical insights on leadership, partnership, and culture, this episode is a roadmap for dentists and entrepreneurs who want to build something bigger than themselves.

In this inspiring episode, Dr. Michelle Jorgensen shares her remarkable journey from traditional dentistry to pioneering health-based dental care after a personal battle with mercury poisoning. Discover how her experience transformed her practice, led to the development of safer dental protocols, and inspired her to educate both patients and professionals about the vital connection between oral and overall health. Dr. Jorgensen discusses her book, “Living Well with Dr. Michelle,” and the innovative courses she offers to help dental teams provide holistic, patient-centered care. Tune in to learn how adversity sparked a movement that’s changing the face of dentistry.

Josh Wagner is a sales, marketing and channel leader who has spent 20 years selling to and through strategic partners and has helped start-ups scale from zero to twenty million in revenue. Josh is Co-Founder and Partner at In Revenue Capital, where he provides Go-to-Market operator expertise to support growth stage founders. Josh believes that ecosystem led growth is the “cheat code” to revenue, enabling leaders to tap into one to many partner relationships to create more scale with fewer resources. 

Josh also serves as an advisory board member at CRE OneSource, hosts the Love Selling Hate Sales Podcast and Co-Host of the Go-to-Market Cheat Code Podcast. 

Click here for information: https://lp.peerlogic.com/peerlogic-crown-council

In this dynamic episode, Josh Wagner, Chief Revenue Officer of Peer Logic and author of "The Go-To-Market Cheat Code," reveals game-changing strategies for dental practices to build powerful ecosystems and drive growth. By focusing on meaningful relationships, providing unique value, and connecting with healthcare professionals, local businesses, and community partners, dentists can transform their practice's potential. Josh shares innovative approaches to cross-referrals, insights-sharing, and strategic partnerships that go far beyond traditional marketing, emphasizing the critical importance of giving before receiving and creating mission-driven collaborations that benefit everyone involved.

If you’re a marketing-savvy dentist, you know that having a strong online presence is becoming increasingly crucial to remain competitive. At the heart of that visibility is Search Engine Optimization (SEO), the strategy that helps patients find your practice when they search for services like “teeth whitening near me” or “emergency dentist in [Your City].” But with Google’s algorithm constantly evolving, keeping up can feel like chasing a moving target. That’s where AI for dental SEO comes in.

By combining machine learning with real-time data analysis, artificial intelligence is transforming the way dental practices optimize their websites, attract patients, and stay ahead of competitors. In this post, we’ll explore how AI is reshaping dental SEO—from keyword research and content creation to on-page optimization and beyond

In this insightful conversation, Dr. Kyle Stanley and Dr. Martin Mendelson share their personal journeys and proven strategies to help dental professionals achieve sustainable success. Discover the top mistakes dentists make when it comes to their overall wellness, and learn practical tips for creating a balanced approach to clinical, business, and personal development. Get ready to unlock the secrets to thriving both in and out of the dental practice.

Wellness in Dentistry Podcast: https://podcasts.apple.com/us/podcast/wellness-in-dentistry/id1743260809 

Light Side Live Gathering: https://lightsidedentistry.com/light-side-live 

Debra Gray King, DDS, AAACD, is a renowned cosmetic dentist and leader in the dental industry. In this interview, Dr. King shares her inspiring journey into dentistry, the principles that have guided her practice's success over the past 37 years, and her passion for mentoring the next generation of dentists. She provides valuable insights on building a thriving team-based practice, delivering exceptional patient experiences, and the importance of continuous learning and improvement. Dr. King's insights offer a roadmap for young dentists looking to create a fulfilling and impactful career in dentistry.