Evelio Mattos, Cory Connors, and Adam Peek dive into one of the most unexpected brand collaborations yet—Crumble Cookies teaming up with Dove for a cookie-scented body wash! In this episode, they break down the branding, design, and marketing strategy behind this sugary-scented partnership. Is it genius, or does it crumble under scrutiny?

Join the discussion as they explore the pros and cons of cross-industry collaborations, the rise of TikTok in reviving brands, and why sometimes saying no to new products might be the most sustainable option. Plus, a little humor on cookie-colored body wash and marketing experiments gone wild.