Apple’s latest advert was a disaster. What does it tell us about the company’s future under Tim Cook – and about the relationship between the people who make technology and the rest of us? To find out more about Tortoise: <a href="https://apps.apple.com/gb/app/tortoise/id1441428990" rel="noopener noreferrer" target="_blank">Download</a> the Tortoise app - for a listening experience curated by our journalists <a href="https://podcasts.apple.com/gb/channel/tortoise/id6442666997" rel="noopener noreferrer" target="_blank">Subscribe</a> to Tortoise+ on Apple Podcasts for early access and ad-free content <a href="https://www.tortoisemedia.com/join-us/" rel="noopener noreferrer" target="_blank">Become a member</a> and get access to all of Tortoise's premium audio offerings and more<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Apple’s latest advert was a disaster. What does it tell us about the company’s future under Tim Cook – and about the relationship between the people who make technology and the rest of us? To find out more about Tortoise: Download the Tortoise app - for a listening experience curated by our journalists Subscribe to Tortoise+ on Apple Podcasts for early access and ad-free content Become a member and get access to all of Tortoise's premium audio offerings and more Hosted on Acast. See acast.com/privacy for more information.

Apple’s latest advert was a disaster. What does it tell us about the company’s future under Tim Cook – and about the relationship between the people who make technology and the rest of us? To find out more about Tortoise: <a href="https://apps.apple.com/gb/app/tortoise/id1441428990" rel="noopener noreferrer">Download</a> the Tortoise app - for a listening experience curated by our journalists <a href="https://podcasts.apple.com/gb/channel/tortoise/id6442666997" rel="noopener noreferrer">Subscribe</a> to Tortoise+ on Apple Podcasts for early access and ad-free content <a href="https://www.tortoisemedia.com/join-us/" rel="noopener noreferrer">Become a member</a> and get access to all of Tortoise's premium audio offerings and more Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Crushed! Apple's Big Brother moment

The Slow Newscast from The Observer takes the news slowly. We investigate, and every week we focus on stories that really matter in the UK and around the world. From wars in Ukraine and Gaza through to true crime and injustice and real life mysteries, The Slow Newscast team is devoted to narrative investigations covering some of the biggest topics of the day. Who are the people biohacking themselves in a quest for immortality? Or the man taking on an entire nation in the high seas to protect whales? And what happened when humanity's most distant messenger fell silent? From a newsroom with a different approach to journalism these are the stories we tell. To find out more about The Observer: Subscribe to TheObserver+ on Apple Podcasts for early access and ad-free contentHead to our website&nbsp;<a href="http://observer.co.uk/" rel="noopener noreferrer" target="_blank">observer.co.uk</a>&nbsp;Download the Tortoise app – for a listening experience curated by our journalistsIf you want to get in touch with us directly about a story, or tell us more about the stories you want to hear about contact&nbsp;<a href="mailto:hello@tortoisemedia.com" rel="noopener noreferrer" target="_blank">hello@tortoisemedia.com</a><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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The Slow Newscast from The Observer takes the news slowly. We investigate, and every week we focus on stories that really matter in the UK and around the world. From wars in Ukraine and Gaza through to true crime and injustice and real life mysteries, The Slow Newscast team is devoted to narrative investigations covering some of the biggest topics of the day. Who are the people biohacking themselves in a quest for immortality? Or the man taking on an entire nation in the high seas to protect whales? And what happened when humanity's most distant messenger fell silent? From a newsroom with a different approach to journalism these are the stories we tell. To find out more about The Observer: Subscribe to TheObserver+ on Apple Podcasts for early access and ad-free content Head to our website observer.co.uk  Download the Tortoise app – for a listening experience curated by our journalists If you want to get in touch with us directly about a story, or tell us more about the stories you want to hear about contact hello@tortoisemedia.com Hosted on Acast. See acast.com/privacy for more information.

The Slow Newscast from The Observer takes the news slowly. We investigate, and every week we focus on stories that really matter in the UK and around the world. From wars in Ukraine and Gaza through to true crime and injustice and real life mysteries, The Slow Newscast team is devoted to narrative investigations covering some of the biggest topics of the day. Who are the people biohacking themselves in a quest for immortality? Or the man taking on an entire nation in the high seas to protect whales? And what happened when humanity's most distant messenger fell silent? From a newsroom with a different approach to journalism these are the stories we tell. To find out more about The Observer: Subscribe to TheObserver+ on Apple Podcasts for early access and ad-free contentHead to our website&nbsp;<a href="http://observer.co.uk/" rel="noopener noreferrer">observer.co.uk</a>&nbsp;Download the Tortoise app – for a listening experience curated by our journalistsIf you want to get in touch with us directly about a story, or tell us more about the stories you want to hear about contact&nbsp;<a href="mailto:hello@tortoisemedia.com" rel="noopener noreferrer">hello@tortoisemedia.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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