Episode Description: Shiran Herzberg, Head of Media at eToro, discusses the complexities of crypto marketing and how he's navigating the industry when buying media. Shiran also shares what he thinks are the biggest opportunities in crypto marketing and what he's found to be the best performing channels.

In this episode we also discuss:

• How crypto marketing differs from digital advertising and promotions in other industries
• What rules to keep in mind when marketing on channels like Google and Facebook
• Best practices when buying media to reach the crypto market

Guest Bio: Shiran Herzberg is the Head of Media at eToro, where he's worked for the last 10 years, leading the media buying and performance team, along with helping with eToro's brand marketing.

Brave Pick: This week's Brave Pick of the Week is Columbia Sportswear. Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin