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Podcast on network marketing

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Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. In recent years, customers have started to shift their attention (and dollars) to mobile. Because of this, marketers are doing the same in order to create true omnichannel engagement. As technology becomes more fragmented, so does marketing. And in order to earn and maintain the attention of potential buyers, content must be strategic and highly personalized.

When it comes to mobile marketing, this means keeping devices in mind and utilizing SMS/MMS marketing and mobile apps. Mobile marketing is an important piece of the puzzle when it comes to building out any short-term or long-term marketing plan. From email to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable. For mobile marketing to be effective, you need to curate a cohesive experience that customers expect—and that can be a real challenge as you work to acquire, engage, and retain users across a variety of platforms.

Mobile marketing can do wonders for driving brand value and demand for your products or services by leveraging mobile devices to connect with more consumers in real-time at any point in the customer lifecycle. Mobile is also growing steadily. According to eMarketer, mobile versus desktop usage stats in the United States in 2018 show that the mobile-only audience will grow to 55.7 million (nearly 19%) by 2022, and Adweek estimates that 79% of smartphone users have their phones on or near them all but two hours a day. Today, there are more mobile devices in the world (8.7 billion) than people (7.1 billion), due largely in part to our voracious appetite for new technology. U.N. data analysts have found that in the United States, 71.5% of citizens over the age of 13 have a smartphone, and 66.5% have smartphones globally (WorldoMeters U.N. data, GSMA Intelligence). To harness the growing power of mobile marketing, you must focus on creating a seamless experience that your audience expects.

Common problems that mobile marketing can solve:

Problem: I’m unsure if my audience is a mobile audience.

Problem: My website and content are not responsive.

Problem: I have good mobile traffic, but am not seeing good conversion.

Problem: I don’t know how to integrate a mobile strategy into my marketing plan.

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Content writing is the process of planning, writing, and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.

When most people hear “content writing”, they think “writing articles”.

However, writing content isn’t just important for blog posts.

In fact, content writing is important for all types of different content formats, including:

Here are a few tips to make your content more trustworthy.

Most visitors only spend 15 seconds reading an article before leaving. With such a short window of time, your headline and introduction are incredibly important.

Here’s how to create headlines and intros that work:

RAJEEV ANAND PODCAST MANAGER 

Technology today is evolving at such a rapid pace, enabling faster change and progress, causing an acceleration of the rate of change, until eventually, it will become exponential. However, it is not only technology trends and top technologies that are evolving, a lot more has changed this year due to the outbreak of COVID-19 making IT professionals realize that their role will not stay the same in the contactless world tomorrow. And an IT professional in 2020-21 will constantly be learning, unlearning, and relearning (out of necessity if not desire).

What does this mean for you? It means staying current with new technology trends. And it means keeping your eyes on the future to know which skills you’ll need to know to secure a safe job tomorrow and even learn how to get there. All bows to the worldwide pandemic, most of the global IT population is sitting back, working from home. And if you wish to make the most of your time at home, here are the top 10 new technology trends you should watch for and make an attempt at in 2021, and possibly secure one of the jobs that will be created by these new technology trends.

1. Artificial Intelligence (AI) and Machine Learning

2. Robotic Process Automation (RPA)

3. Edge Computing

4. Quantum Computing

5. Virtual Reality and Augmented Reality

6. Blockchain

7. Internet of Things (IoT)

8. 5G

9. Cyber Security

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In this podcast, I am going to share the trending technologies of 2021, but my pic says 2020 

Cloud Computing

BlockChain

Edge Computing

Robotics Engineering 

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Gartner defines edge computing as “a part of a distributed computing topology in which information processing is located close to the edge – where things and people produce or consume that information.”

At its basic level, edge computing brings computation and data storage closer to the devices where it’s being gathered, rather than relying on a central location that can be thousands of miles away. This is done so that data, especially real-time data, does not suffer latency issues that can affect an application’s performance. In addition, companies can save money by having the processing done locally, reducing the amount of data that needs to be processed in a centralized or cloud-based location.

Edge computing was developed due to the exponential growth of IoT devices, which connect to the internet for either receiving information from the cloud or delivering data back to the cloud. And many IoT devices generate enormous amounts of data during the course of their operations.

Think about devices that monitor manufacturing equipment on a factory floor or an internet-connected video camera that sends live footage from a remote office. While a single device producing data can transmit it across a network quite easily, problems arise when the number of devices transmitting data at the same time grows. Instead of one video camera transmitting live footage, multiply that by hundreds or thousands of devices. Not only will quality suffer due to latency, but the costs in bandwidth can be tremendous.

Edge-computing hardware and services help solve this problem by being a local source of processing and storage for many of these systems. An edge gateway, for example, can process data from an edge device, and then send only the relevant data back through the cloud, reducing bandwidth needs. Or it can send data back to the edge device in the case of real-time application needs.

These edge devices can include many different things, such as an IoT sensor, an employee’s notebook computer, their latest smartphone, the security camera, or even the internet-connected microwave oven in the office break room. Edge gateways themselves are considered edge devices within an edge-computing infrastructure.

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