Crypto Voices by Matthew Mezinskis

November 15, 2024 Mike Yeagley

Crypto Voices: Episode 178

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In our latest episode, we discover the shocking truth about how mobile advertising has evolved into a sophisticated surveillance system through the collection of precise geolocation data. Our guest, Mike Yeagley reveals how seemingly innocent mobile ad IDs enable data brokers to build detailed profiles of our offline behavior and movements.

Key insights from this episode:

-The massive scale of data collection: trillions of data points gathered monthly

-How "free" apps secretly monetize your personal information

-The connection between commercial data brokers and intelligence agencies

-Why tech giants like Amazon and Uber are building their own advertising businesses

-The privacy risks of granting app permissions

-The discussion highlights the urgent need for greater awareness about data privacy and the complex ecosystem of data brokers operating behind the scenes of mobile advertising.

Follow Mike on X: @MikeYeagley

Links for more:

-Wired article - https://www.wired.com/story/how-pentagon-learned-targeted-ads-to-find-targets-and-vladimir-putin/

-Michael’s Substack - https://michaelyeagley.substack.com/p/the-privacy-pioneers?r=1xyng&utm_campaign=post&utm_medium=web&triedRedirect=true

-Tau’s ‘Means of Control: How the Hidden Alliance of Tech and Government Is Creating a New American Surveillance State’ - https://a.co/d/0IdIAOo

Contents

00:00:00 - Uncovering the Privacy Risks of Mobile Advertising

00:03:42 - Tracking Individuals Through Mobile Advertising Data

00:09:33 - The Rise and Fall of the Mobile Ad ID

00:13:44 - Hyper-Targeted Data Extraction and Monetization

00:18:16 - Audience Targeting and Privacy Concerns

00:20:38 - Accelerometer Data Collection and Privacy Concerns