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Can data-driven strategies really transform customer success?
In this interview of CSM Practice, Jen Jackson, a customer success leader with over 20 years of experience, uncovers how leveraging data can improve retention, reduce churn, and scale CS operations. Jen shares her story of turning fragmented data into actionable insights, resulting in a 10% churn reduction and increased customer engagement.
Click here to watch the interview on YouTube!
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- Using data consolidation tools like Gainsight to drive decision-making
- Creating segmentation models to refine engagement strategies
- Building a customer-centric, data-first approach to scaling CS operations
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Jen is a seasoned leader with over 20 years of experience driving customer-focused teams and delivering results. She has a proven track record of boosting revenue retention, customer satisfaction, and launching impactful projects at companies like Litmos, Dialpad, and Serenova. Jen is passionate about fostering a people-first culture, mentoring others, and building the next generation of leaders.
đ You may connect with Jen via LinkedIn
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đ Read: Building a Proactive Data-Driven CS Engagement
đĽ Watch: Boosting CSM Efficiency Through Centralized Data Management
⏠Download: Customer Metrics when Usage Data Doesnât Exist
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