Ctrl-Alt-Del Reboot Marketing Again

Ctrl-Alt-Del Reboot Marketing Again

By atul s nathBusinessMarketing
Download on the App Store

Ctrl-Alt-Del Reboot Marketing Again episodes

  • Session 3 of the Ctrl F5 webinar: Rethinking Digital Brand Activation

    Speakers

    Manjari Upadhye - Director, Category Management - Amazon India - Instagram @manjariu Twitter @manjariupadhye

    Michael Green - Founder & Managing Partner - Action Group - Instagram @zelony Twitter @mcgreen90 

    Sidharth Kedia - CEO - Nodwin Gaming - Instagram @kedia_sid Twitter @kedia_sid  

    Moderators 

    Amrita Kumar, Co-Founder & CEO - Candid Marketing 

    Atul S Nath, Founder - Candid Marketing

    46 min
  • Session 2 of the Ctrl F5 Webinar: Rethinking Digital Brand Activation

    Speakers

    Joao Fernandes - Creative Director - Sunny Outside - 
Instagram @jcardfern Twitter @jcardfern 

    Steve Austen-Brown - FCSD Creative Director - Avantgarde UK Instagram @lubetkin 

    Saakshi Verma Menon - Head of Marketing & Digital Business - Nicobar 

    Avnish Tripathi - Global Business Leader & Consumer Marketer - Instagram @avitrips Twitter @avitrips 

    Moderators 

    Amrita Kumar, Co-Founder & CEO - Candid Marketing 

    Atul S Nath, Founder - Candid Marketing

    51 min
  • Session 1 of the CTRL F5 Webinar: Rethinking Digital Brand Activation

    Speakers

    Pius Walker - Leading Creative, Walker - Instagram @piusxiv Twitter @piuswalker

    Suchita Salwan - Founder + CEO, LBB - Instagram @suchitasalwan Twitter @suchitasalwan

    Siddarth Menon - Head of Marketing, Epigamia 

    Anil Viswanathan - Director, India Chocolate, Mondelez - Instagram @chai_vis Twitter @chai_vis


    Moderators 

    Amrita Kumar, Co-Founder & CEO - Candid Marketing 

    Atul S Nath, Founder - Candid Marketing

    49 min
  • Harish Vasudevan, IBM - Part 1 & 2

    This Episode was recorded in January 2020, quite a bit before Covid-19 and the Lockdown times became reality.

    Harish Vasudevan has over 3 decades of Advertising and Marketing experience, at IBM, Ogilvy and WPP.  He has worked on global and local brands and has created award winning campaigns and developed tracking and measurement models to enable learning and optimisation.

    He has worked across multiple geographies... India. China. Singapore. Kenya.


    Harish's blog is at  http://harishvasudevan.wordpress.com/ and he can be reached through his twitter handle @harishvasudevan 

    42 min
  • Madhukar Sabnavis, Ogilvy - Part 2

    Madhukar Sabnavis is the Vice Chairman & Director - Client Relations at Ogilvy India.

    After his MBA at IIM Ahmedabad, he has spent his entire career at Ogilvy and WPP. He has been instrumental in building some of the largest brands in India.



    26 min
  • Madhukar Sabnavis, Ogilvy - Part 1

    Madhukar Sabnavis is the Vice Chairman & Director - Client Relations at Ogilvy India. 

    After his MBA at IIM Ahmedabad, he has spent his entire career at Ogilvy and WPP. He has been instrumental in building some of the largest brands in India.

    24 min
  • Anil Vishwanathan, Mondelez - Part 1
    On this inaugural episode of the podcast, Atul chats with Anil Vishwanathan, Director - Chocolates at Mondelez India. Anil is a career Cadbury man, with years of marketing experience across geographies. 
    An alumni of IIT Madras & IIM Calcutta, Anil talks about the way Marketing has grown in the last 2 decades and the need to Reboot Marketing today.
    Anil can be reached through his Twitter Handle @Chai_vis
    17 min
  • Dev Amritesh, MD Compass Group - Part 2

    Dev Amritesh is Managing Director of Compass Group in India. Compass Group is the world’s leading provider of contract food and support services with presence in 50 countries and global revenues of 20 billion Pounds. More than 90 of the Fortune 100 companies are Compass Group clients.

    Prior to this, Dev has been President of Jubilant Foods which is to say Dominos Pizza & Dunkin Donuts in India and has also had years of marketing & sales experience at Cadbury & Whirlpool.

    Dev can be reached through his Twitter handle @devamritesh

    Dev's recommendations in this episode:

    How Great Leaders Inspire Action by Simon Sinek

    Connecting the Dots by  Steve Jobs

    Atul's recommendations in this episode:

    Podcast - Masters of Scale by Reid Hoffman 

    Billie Ellish - When we all fall asleep, where do we go?

    Audio Book: Seriously... I'm Kidding by Ellen Degeneres


    24 min
  • Dev Amritesh, MD Compass Group - Part 1

    Dev Amritesh is Managing Director of Compass Group in India. Compass Group is the world’s leading provider of contract food and support services with presence in 50 countries and global revenues of 20 billion Pounds. More than 90 of the Fortune 100 companies are Compass Group clients.

    Prior to this, Dev has been President of Jubilant Foods which is to say Dominos Pizza & Dunkin Donuts in India and has also had years of marketing & sales experience at Cadbury & Whirlpool.

    Dev can be reached through hid Twitter handle @devamritesh 


    20 min
  • Lloyd Mathias, Marketing & Business Strategist - Part 2

    On this episode, Lloyd goes deeper into the marketing challenges that startups face and how they can meet them.

    Lloyd Mathias has over 2 and a half decades of experience in marketing in India and Asia. He was at Pepsi building brands for over a decade in the 90s and 2000s. Following that, Lloyd has had great stints heading Marketing for Motorola, Tata Teleservices & HP in India and in Singapore.

    Lloyd is now an active Angel Investor, Marketing & Business Strategist. He is a strong Technology thought leader with Expertise in transforming insights into action and is helping several marketing and startup teams to set them up for success.

    Lloyd can be reached through his twitter handle @LloydMathias

    Lloyd's recommendations in this episode

    • The Story of My Experiments with Truth by Mohandas K. Gandhi
    • Future Shock by Alvin Tofler
    • Enlightenment Now by Steven Pinker
    • The Seen and the Unseen podcast - hosted by Amit Varma

      • Atul's recommendations in this episode

      • How to B2B a CEO Podcast with Ashu Garg 
      • The Awful & Awesome Entertainment Wrap podcast
      • Grit by Angela Duckworth 
      • The Great Hack on Netflix


        • 21 min

      About Ctrl-Alt-Del Reboot Marketing Again

      From the publisher's feed

      Marketing is dead, long live marketing!