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Ctrl-Alt-Del Reboot Marketing Again episodes
- Lloyd Mathias, Marketing & Business Strategist - Part 1
Lloyd Mathias has over 2 and a half decades of experience in marketing in India and Asia. He was at Pepsi building brands for over a decade in the 90s and 2000s. Following that, Lloyd has had great stints heading Marketing for Motorola, Tata Teleservices & HP in India and in Singapore.
Lloyd is now an active Angel Investor, Marketing & Business Strategist. He is a strong Technology thought leader with Expertise in transforming insights into action and is helping several marketing and startup teams to set them up for success.
Lloyd can be reached through his twitter handle @LloydMathias
24 min - Anil Vishwanathan, Mondelez - Part 2
On these inaugural episodes of the podcast, Atul chats with Anil Vishwanathan, Director - Chocolates at Mondelez India. Anil is a career Cadbury man, with years of marketing experience across geographies.
An alumni of IIT Madras & IIM Calcutta, Anil talks about the way Marketing has grown in the last 2 decades and the need to Reboot Marketing today.
Anil can be reached through his Twitter Handle @Chai_vis
Anil's recommendations in this episode
- Behavioural Economics literature... Malcolm Gladwell, Steven Levitt, Daniel Kahneman, Nassim Nicholas Taleb.
- Shoe Dog by Phil Knight
- The Steve Jobs Biography by William Isaacson
- Open by Andre Agassi
- Regional language Cinema on various OTT platforms
- Revisionist History Podcast - Malcolm Gladwell
Atul's recommendations in this episode
- The Daily Show Podcast - Trevor Noah
- 250 Days: Cantona’s Kung Fu and the Making of Manchester United by Daniel Storey
- Measure what Matters by John Doerr
22 min
About Ctrl-Alt-Del Reboot Marketing Again
From the publisher's feed
Marketing is dead, long live marketing!
Doing business today is like being tossed around inside a food processor. To stay relevant in this manic world and be future forward, we’ve got to hit reboot for marketing.
Join Quivr & Candid Marketing Founder Atul S Nath on a podcast where he picks some of the best marketing brains in India. Developing ‘Atulkit' for marketing & communication that resonates with tomorrow’s customers and energises tomorrow’s brands.