On these inaugural episodes of the podcast, Atul chats with Anil Vishwanathan, Director - Chocolates at Mondelez India. Anil is a career Cadbury man, with years of marketing experience across geographies.
An alumni of IIT Madras & IIM Calcutta, Anil talks about the way Marketing has grown in the last 2 decades and the need to Reboot Marketing today.
Anil can be reached through his Twitter Handle @Chai_vis
Anil's recommendations in this episode
Behavioural Economics literature... Malcolm Gladwell, Steven Levitt, Daniel Kahneman, Nassim Nicholas Taleb.
Shoe Dog by Phil Knight
The Steve Jobs Biography by William Isaacson
Open by Andre Agassi
Regional language Cinema on various OTT platforms
Revisionist History Podcast - Malcolm GladwellAtul's recommendations in this episode
The Daily Show Podcast - Trevor Noah
250 Days: Cantona’s Kung Fu and the Making of Manchester United by Daniel Storey
Measure what Matters by John Doerr