The Drum Podcast

CTV 101: Decoding the alphabet soup of video advertising


Listen Later

Lost in the labyrinth of acronyms like OTT, CTV, VOD, and more? Join us for a deep dive into the world of connected TV advertising. Our very own Sam Anderson, Editor at The Drum, speaks to industry experts Tamara Alesi, CEO of Mediaplus, and Séamus Brennan, Director of partnerships and Strategy at Kepler EMEA. We'll break down the meaning of these industry terms and explore the challenges and opportunities for marketers navigating the ever-evolving landscape of TV and video advertising. From traditional TV to streaming services and beyond, discover how to effectively reach your audience and maximize your advertising efforts in the age of connected TV.

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

The Drum PodcastBy The Drum

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like The Drum Podcast

View all
Planet Money by NPR

Planet Money

30,668 Listeners

99% Invisible by Roman Mars

99% Invisible

26,225 Listeners

Friday Night Comedy from BBC Radio 4 by BBC Radio 4

Friday Night Comedy from BBC Radio 4

2,114 Listeners

No Such Thing As A Fish by No Such Thing As A Fish

No Such Thing As A Fish

4,869 Listeners

Pivot by New York Magazine

Pivot

9,522 Listeners

THE ADAM BUXTON PODCAST by ADAM BUXTON

THE ADAM BUXTON PODCAST

1,211 Listeners

Eat Sleep Work Repeat - better workplace culture by brucedaisley.com

Eat Sleep Work Repeat - better workplace culture

286 Listeners

The Daily by The New York Times

The Daily

112,065 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

46 Listeners

The Rest Is History by Goalhanger

The Rest Is History

15,396 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,853 Listeners

The Weekly Show with Jon Stewart by Comedy Central

The Weekly Show with Jon Stewart

10,718 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

2,918 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

357 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

840 Listeners