The Drum Podcast

By The Drum

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

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FAQs about The Drum Podcast:

How many episodes does The Drum Podcast have?

The podcast currently has 150 episodes available.

The Drum Podcast episodes:

June 17, 2026 AI & automation: from hype to workflow
Everyone is talking about AI, but how do you turn the hype into real business impact?
In this episode, Dora Moldovan (Tomorrow Group), Greg Roekens (Prose on Pixels) and Adam Hay (Croud) share their experiences of implementing AI inside agencies today. You'll learn why simply layering AI onto existing workflows isn't enough, how leadership and culture shape successful adoption, and what it takes to bring teams along on the journey.
Packed with practical advice and honest perspectives, this is essential listening for anyone navigating AI transformation.
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39min
June 11, 2026 Why do we know so little about the creative industry's 'long tail'?
A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its authors at Agency by Agency, we dig into what the report found and why it exists - a crucial knowledge gap regarding agencyland's smaller players.
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46min
June 04, 2026 As sports sponsorship scrutiny grows, is it still worth it?
As the Fifa World Cup looms, we're joined by experts in sponshorship and talent partnership - Gartner's Nicole Greene and Outreach's Joe Hockley, respectively - to map the upcoming 'most commercial World Cup ever'. As creators' stars continue to rise and budget scrutiny reaches sponsorships, what makes the big-ticket activations still worth it?
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39min
June 01, 2026 Are you cool enough to work for 90s Vogue?
In his recent book, Empire of the Elite author Michael Grynbaum unearthed a a list of 178 artists, quotes and media properties that had been passed around the halls of Conde Nast in the 90s. It was William Norwich and Charles Gandee's list: As two editors of Vogue, they'd prepared it as an "unofficial test" of applicants to the austere magazine's halls of cultural power. Recently, cultural strategist Olivia Wedderburn took a stab at updating the list for 2026 - and in the processran up against some of the shift in taste, trendsetting and power that have manifested in the last 30 years. You can read the piece on her Substack, Sim City.
https://simcity.substack.com/p/the-2026-cultural-literacy-test
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58min
May 14, 2026 What's powering the 'experience economy'?
Move over 'attention economy' - strategist Tom Gray says that the modern media world can be understood through the lens of the 'experience economy'. From immersive theater to the new Tottenham Hotspur stadium, Gray says, anyone trying to stand out in the world of real experiences needs to be paying attentoon to the best work being done throughout the world.
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41min
May 07, 2026 Tradwives, branded TV, and the year's weirdest ad
What connects the tradwife movement, brands making their own entertainment properties, and the marketing world's fervor for 'unhinged' ads? We're joined by GUT's Natalia Davila to pick our way through some of 2026's most fascinating trends.
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47min
April 30, 2026 The Drum's DMA Awards: The view from the president's chair
Live from the judging day at London's Big Sky Studios for The Drum Marketing Awards EMEA, we're joined by the president (HSBC's Nicole German) and vice-president (Arla Foods' Patrik Hansson) of the jury for a peak behind the curtain at what judges really want and how top marketers are adapting to a world of certain uncertainty.
Hosted on Acast. See acast.com/privacy for more information.
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28min
April 24, 2026 As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?
We're joined by music journalist, manager and promoter Sean Adams to discuss one of the month's nosiest marketing spats: The argument whether social tactics to build a "narrative" around a musical artist through 'user generated content' generated by a paid-for agency amount to tricking both algorithms and real people into becoming a fan. As popular social media accounts across the globe declare recent indie rock heroes Geese of being a 'psy-op', Adams and host Sam Anderson discuss what that means and what music marketing really consists in in 2026. Stay tuned for some expert music recommendations.
Hosted on Acast. See acast.com/privacy for more information.
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54min
April 16, 2026 Inside Reddit's sales pitch to advertisers
On The Drum Podcast, we hear a lot from the brands who buy ad space and the agencies they work with, but we rarely hear from the people doing the selling - especially at the social platforms that take a greater share of the ad pie every day. And no platform is growing faster than Reddit, which has built a multi-billion dollar ad platform in just a few years since its post-pandemic IPO. So: What's the pitch to advertisers, and what's working? Hannah Walker talks us through it all.
Hosted on Acast. See acast.com/privacy for more information.
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42min
April 09, 2026 How are marketers warming up for the 2026 summer of sport?
We dive into how sport is being rapidly reshaped in the attention economy, from fast-format football and entertainment-led fight nights to reinvented tournaments that blur the lines between sport and show business. You'll hear from guest host Richard Draycott and a panel of sports marketing experts: Lucy Bairner of Collaborate Global, Alistair Gammell of Threepipe Reply, and Christian Harrall-Baker of Two Circles.
Hosted on Acast. See acast.com/privacy for more information.
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30min

FAQs about The Drum Podcast:

How many episodes does The Drum Podcast have?

The podcast currently has 150 episodes available.

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