The Drum Podcast

By The Drum

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

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FAQs about The Drum Podcast:

How many episodes does The Drum Podcast have?

The podcast currently has 152 episodes available.

The Drum Podcast episodes:

April 16, 2026 Inside Reddit's sales pitch to advertisers
On The Drum Podcast, we hear a lot from the brands who buy ad space and the agencies they work with, but we rarely hear from the people doing the selling - especially at the social platforms that take a greater share of the ad pie every day. And no platform is growing faster than Reddit, which has built a multi-billion dollar ad platform in just a few years since its post-pandemic IPO. So: What's the pitch to advertisers, and what's working? Hannah Walker talks us through it all.
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42min
April 09, 2026 How are marketers warming up for the 2026 summer of sport?
We dive into how sport is being rapidly reshaped in the attention economy, from fast-format football and entertainment-led fight nights to reinvented tournaments that blur the lines between sport and show business. You'll hear from guest host Richard Draycott and a panel of sports marketing experts: Lucy Bairner of Collaborate Global, Alistair Gammell of Threepipe Reply, and Christian Harrall-Baker of Two Circles.
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30min
April 02, 2026 What does a chief science officer do at a creative agency?
Tom Knapman is a PhD-qualified biochemist. Last year, he was working for Sciex, whose campaign on proteomics (don't worry, we'll explain that in the episode) was a perhaps unlikely winner of a Grand Prix gong at The Drum Awards last year. This year he's jumped ship into a perhaps almost-unique role: chief science officer at a creative agency. He tells The Drum why he thinks boom times are coming for science comms.
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34min
March 12, 2026 What is the role of brand strategy in an uncertain industry?
Brand consultancies sit at the intersection of marketing, business and culture - but what does that look like in practice? We’re joined by FutureBrand's Sam Hollis to discuss the strategist’s role in shaping modern brands, the realities of agency life and why moments of industry upheaval can be an opportunity for clearer thinking.
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37min
March 05, 2026 Commerce media 'evangelist' Andrew Lipsman on the $500bn still to be claimed
The Drum's inaugural Commerce Media Awards will take place soon in Miami. As the gold rush moves into its second phase, we're joined by leading commentator Andrew Lipsman to chart how we got here, where there's still money to be made, and where Lipsman's looking to next for the follow-up opportunity.
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41min
February 26, 2026 What is the strategist's job in a time of turmoil?
Our guest this week, Pats McDonald, has reached the top of the strategy discipline, having worked for almost all of the world's biggest advertising groups. Now, those groups find themselves looking at a time of considerable upheaval as AI, consolidation and other factors remake the industry. So: What can the strategy department bring to this time of great change?
Mentioned in the episode: https://www.science.org/doi/10.1126/sciadv.adn5290
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44min
February 19, 2026 The 2026 Winter Olympics & the future of social strategy
We hear a lot about reactive, always-on social strategies - but what do they look like in practice? We're joined by Uncovered's strategy head Nina Landale to look at this year's Winter Olympics as a case study in the new world of influence.
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44min
February 13, 2026 Global ad spend keeps outpacing GDP. Is a slow-down inevitable?
Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts rising by 9.1% to $1.3th) - we sit down with WARC managing editor Paul Stringer to ask where the money's really going and ask: growth for whom?
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42min
January 15, 2026 Has social killed craft - or reinvigorated it?
The death of craft, like the deaths of so many things, is declared with regularity. One culprit accused of killing it: social and the wider world of digital media. Our guests look into the data and the feelings of real creatives to ask: has social really killed craft?
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45min
December 04, 2025 How subs and ads are transforming the New York Times
Tusar Barik, a veteran of Silicon Valley via LinkedIn, joined the New York Times as SVP of marketing at the start of 2025 - a year in which the publisher has seen remarkable growth and profit amid turbulent times for publishers. Barik joins us to tell us how the Gray Lady is continuing to innovate at the spearhead of publishing.
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45min

FAQs about The Drum Podcast:

How many episodes does The Drum Podcast have?

The podcast currently has 152 episodes available.

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