The Drum Podcast

By The DrumBusiness Technology Marketing

The Drum Podcast episodes

April 02 What does a chief science officer do at a creative agency?
Tom Knapman is a PhD-qualified biochemist. Last year, he was working for Sciex, whose campaign on proteomics (don't worry, we'll explain that in the episode) was a perhaps unlikely winner of a Grand Prix gong at The Drum Awards last year. This year he's jumped ship into a perhaps almost-unique role: chief science officer at a creative agency. He tells The Drum why he thinks boom times are coming for science comms.
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34 min
March 12 What is the role of brand strategy in an uncertain industry?
Brand consultancies sit at the intersection of marketing, business and culture - but what does that look like in practice? We’re joined by FutureBrand's Sam Hollis to discuss the strategist’s role in shaping modern brands, the realities of agency life and why moments of industry upheaval can be an opportunity for clearer thinking.
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37 min
March 05 Commerce media 'evangelist' Andrew Lipsman on the $500bn still to be claimed
The Drum's inaugural Commerce Media Awards will take place soon in Miami. As the gold rush moves into its second phase, we're joined by leading commentator Andrew Lipsman to chart how we got here, where there's still money to be made, and where Lipsman's looking to next for the follow-up opportunity.
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41 min
February 26 What is the strategist's job in a time of turmoil?
Our guest this week, Pats McDonald, has reached the top of the strategy discipline, having worked for almost all of the world's biggest advertising groups. Now, those groups find themselves looking at a time of considerable upheaval as AI, consolidation and other factors remake the industry. So: What can the strategy department bring to this time of great change?
Mentioned in the episode: https://www.science.org/doi/10.1126/sciadv.adn5290
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44 min
February 19 The 2026 Winter Olympics & the future of social strategy
We hear a lot about reactive, always-on social strategies - but what do they look like in practice? We're joined by Uncovered's strategy head Nina Landale to look at this year's Winter Olympics as a case study in the new world of influence.
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44 min
February 13 Global ad spend keeps outpacing GDP. Is a slow-down inevitable?
Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts rising by 9.1% to $1.3th) - we sit down with WARC managing editor Paul Stringer to ask where the money's really going and ask: growth for whom?
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42 min
January 15 Has social killed craft - or reinvigorated it?
The death of craft, like the deaths of so many things, is declared with regularity. One culprit accused of killing it: social and the wider world of digital media. Our guests look into the data and the feelings of real creatives to ask: has social really killed craft?
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45 min
December 04, 2025 How subs and ads are transforming the New York Times
Tusar Barik, a veteran of Silicon Valley via LinkedIn, joined the New York Times as SVP of marketing at the start of 2025 - a year in which the publisher has seen remarkable growth and profit amid turbulent times for publishers. Barik joins us to tell us how the Gray Lady is continuing to innovate at the spearhead of publishing.
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45 min
November 27, 2025 What makes a holiday ad sound Christmassy?
We're joined by start Charlie Smith, the Grey copywriter-turned-composer behind three of this year's top Christmas ads. Smith give us a peak behind the scenes at how the ads get made - and the creative trends behind 2025's ad- and film-scores.
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32 min
November 13, 2025 Introducing Slow The F*ck Down with Emma Harris
Today we bring you a taster episode of a sibling podcast from The Drum and Glow London, Slow The F*ck Down with Emma Harris. Harris is joined by Sophie Devonshire and Victoria Fox.
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47 min