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Global ad spend keeps outpacing GDP. Is a slow-down inevitable?
Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts rising by 9.1% to $1.3th) - we sit down with WARC managing editor Paul Stringer to ask where the money's really going and ask: growth for whom?
Hosted on Acast. See acast.com/privacy for more information.
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By The Drum
5
22 ratings
Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts rising by 9.1% to $1.3th) - we sit down with WARC managing editor Paul Stringer to ask where the money's really going and ask: growth for whom?
Hosted on Acast. See acast.com/privacy for more information.
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