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Suddenly youth banking is back in the conversation and that’s because this time there is real optimism that it’s a product that’s emerging at the right time.  Case in point of the optimism is a recent Finovate article headlined “Why Youth Banking Is Set to Surge In 2025.”  

Better news is that this market isn’t solely for the big banks and fintechs.  Now on the scene is Incent with its youth digital banking tools and it’s launched a CUSO that right now has one member owner, Idaho based Pioneer Federal Credit Union, a $700 million institution.

Many credit unions already are signed up to be customers of Incent.

On the show to tell about why now is the time for youth banking and the product is Incent are Marcel King, president of Incent, and Tracey Miller, EVP at Pioneer.

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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto