Building Othership: A Conversation with Robbie Bent  

In this episode, Robbie Bent, co-founder of Othership, outlines the disciplined and unconventional path to building a category-defining wellness brand. From early formative experiences to the structured integration of ritual, design, and behavioral science, Bent shares the core principles that shaped Othership’s identity. We explore the operational complexities of scaling experiential wellness, the intentional development of brand and community, and the long-term vision guiding the company’s next phase.  

00:00 Introduction and Initial Struggles  
00:18 Meet Robbie Bent: From Ethereum to Bathhouses  
00:45 The Power of Emotional Experiences  
01:43 Psychedelic Journeys and Personal Transformation  
04:21 Discovering Bathhouses and Building a Community  
07:17 Creating Rituals and Expanding the Vision  
12:43 Challenges and Successes in Launching Othership  
13:23 The Importance of Music and Guide Training  
22:17 Who is Othership For?  
25:27 The Origin of the Name and Logo  
26:11 The Journey to Finding the Perfect Name  
28:10 Creating a Unique Brand Language  
29:57 The Significance of the Logo and Tattoos  
33:53 Building a Community and Culture  
37:24 Navigating Competition and Copycats  
39:34 The New York Location Layout  
42:15 The Dark Retreat Experience  
48:39 Personal Reflections and Identity

This week we're joined by Marcus Collins, author of the best-selling book, For The Culture. We dive into the realm of how brands can truly transform themselves, and what the relationship is between culture and human behavior.

David Lee, Chief Creative Officer at Squarespace, joins us on this weeks episode. Discover the truth about unleashing creativity beyond your full potential, the roadmap to how award-winning campaigns happen, and why connecting your ideas to your passions is the key to breaking societal noise.

For more: cultofbrand.ck.page/about  

Amanda Montell, writer, linguist, and podcast host joins us on today's Cult of Brand episode.  

Dive deep into the world of skeptical twinkle, decipher the true meaning of old soul, and what the realm of conspiratorial thinking  is all about in this conversation.

Welcome to the pilot episode of the Cult of Brand podcast. 

In this episode, explore the cult of fashion with Thom Bettridge, Head of Creative and Content at SSENSE. Delve into the ideology and worship surrounding fashion house creative directors as we navigate the captivating world where style meets devotion.

For more: cultofbrand.ck.page/about