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In the 12 years advertising executive Ken Segall worked closely with Steve Jobs, he named the iMac, and also helped develop Apple's famous Think Different ad campaign.  

Ken has a new book out, titled, Insanely Simple: The Obsession That Drives Apple's Success.  And in this episode of The CultCast, Ken regales us with stories about what it was really like working with Steve Jobs, and what makes Apple so different from every other company on earth.