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This week: why Pokemon Go is the smash iOS hit Nintendo needed;  iPhone 7 may get the extended battery life we’ve all been asking for;  Cult of Mac’s bizarre connection to Apple’s new Planet of the Apps TV show; and... which is manlier summer attire, mid-rift shirts or short shorts?  We answer life’s most intriguing questions on an all-new Get To Know Ur Cultist.   This episode supported by   Build a beautiful, responsive website quick at Squarespace.com.  Enter offer code CultCast at checkout to get 10% off. Squarespace—Build it Beautiful.   If you’re obsessive about keeping your iPhone, iPad, Mac, DSLR, glasses, and other gadgets in sparkling clean condition, you’ll love CultCloth.  Check them out now at CultCloth.co, and use code “CultCast” at checkout to score a free 8x8 CleanCloth!   We also want to give Kevin MacLeod at incompetech.com a  thanks for the great music you hear on today's show.   On the show this week @erfon / @bst3r / @lkahney    Intro - The new Apple IIc https://youtu.be/DQ4oB-rPWh4?t=2m16s     iPhone 7 might finally bring the feature everybody wants http://www.cultofmac.com/437949/iphone-7-might-finally-bring-the-feature-everybody-wants/ Buster

• The upcoming iPhone 7 may pack a juicy 1960mAh battery inside its simplified shell, according to a new rumor from OnLeaks.
• The often-reliable Apple leaker says he’s not 100% sure it will happen, but he’s right, it would be about a 15% increase in capacity over the 1715mAh battery in the iPhone 6s.

  Apple posts open casting call for Planet of the Apps TV show http://www.cultofmac.com/437798/apple-posts-open-casting-call-for-planet-of-the-apps-tv-show/ Buster

• Apple is looking for a few talented developers to star in the inaugural season of its first ever reality TV series that will focus on the hard knock life of developers and the apps they create.
• Helmed by executive producers Will.i.am, Ben Silverman and Howard T. Owens of Biggest Loser fame, the series has teamed up with Product Hunt to go on a four city tour to find the country’s best up-and-coming app developers. The producers are touting Planet of the Apps as not just a reality TV show, but also as a “launch pad and accelerator for exceptional developers.”
• Upcoming casting calls are scheduled for San Francisco, Los Angeles, Austin and New York. Interested developers must apply by Friday, August 26 with an app for either iOS, tvOS, watchOS or macOS.
• Apple says those selected will be given the chance to receive guidance from some of the tech community’s top experts. They’ll also get premium placement on the App Store and access to funding from Silicon Valley VCs.