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This week: the controversy around iOS 10’s new gun emoji;  we compare Instagram’s new stories feature to Snapchat's; Gwyneth Paltrow brings her coding skills to ‘Planet of the Apps’; we attended a 5-day Apple II festival, we’ll tell you the cool parts; and stick around for the best ways to find specific Pokémon in 'Pokémon GO’.   This episode supported by   Build a beautiful, responsive website quick at Squarespace.com.  Enter offer code CultCast at checkout to get 10% off. Squarespace—Build it Beautiful.   If you’re obsessive about keeping your iPhone, iPad, Mac, DSLR, glasses, and other gadgets in sparkling clean condition, you’ll love CultCloth.  Check them out now at CultCloth.co, and use code “CultCast” at checkout to score a free 8x8 CleanCloth!   We also want to give Kevin MacLeod at incompetech.com a  thanks for the great music you hear on today's show.   On the show this week @erfon / @bst3r / @alexeheath   Gwyneth Paltrow is bringing her coding skills to ‘Planet of the Apps’ http://www.cultofmac.com/441089/gwyneth-paltrow-is-bringing-her-coding-skills-to-planet-of-the-apps/#more-441089 Paltrow will be joined by will.i.am and serial entrepreneur Gary Vaynerchuk on the show where all three will serve as mentors and advisors to app developers in the series that will reportedly act as a launch pad to exceptional developers.   iOS 10 adds 100+ emoji to promote gender equality http://www.cultofmac.com/440607/ios-10-adds-100-emoji-to-promote-gender-equality/

• The latest beta build of iOS 10 seeded to developers this morning brings more gender options to existing characters like the surfer, runner, weightlifter, detective, construction worker and much more.
• The pistol emoji has been changed to a water gun, too

  Apple is replacing the pistol emoji with a squirt gun http://www.latimes.com/business/technology/la-fi-tn-pistol-squirt-gun-emoji-apple-20160802-snap-story.html

• Emojis are not made by Apple. They are selected, designed and coded by a nonprofit organization called the Unicode Consortium.
• Platforms like Apple, Microsoft, Samsung and Facebook decide exactly how those characters will appear on the device you're using.
• Apple is reinterpreting how it will "read" the