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This week: leaks point to some excellent upgrades coming to the smaller iPhone 7—we’ll give you the scoop.  Plus: get ready for iPhone 7, we have a launch date; Apple Watch 2 leaks points to the arrival of a sorely-needed feature; new models and “revolutionary” upgrades are coming to the iPad line; and stick around for CultCast Choices, the game that pits one bad choice against another.   This episode supported by   Build a beautiful, responsive website quick at Squarespace.com.  Enter offer code CultCast at checkout to get 10% off. Squarespace—Build it Beautiful.   If you’re obsessive about keeping your iPhone, iPad, Mac, DSLR, glasses, and other gadgets in sparkling clean condition, you’ll love CultCloth.  Check them out now at CultCloth.co, and use code “CultCast” at checkout to score a free 8x8 CleanCloth!   We also want to give Kevin MacLeod at incompetech.com a thanks for the great music you hear on today's show.   On the show this week @erfon / @bst3r / @lkahney    Intro - Things to do! https://www.youtube.com/watch?v=BTv26OA3txg   The Apple Store is dead http://www.cultofmac.com/442815/the-apple-store-is-dead-long-live-apple/

• The Apple Store is no longer called the Apple Store.
• Apple has begun dropping “Store” from the name of its 479 retail locations worldwide, so they are now referred to simply as “Apple.”
• The store pages on Apple’s website now refer to its locations using names like “Apple Union Square,” “Apple Fifth Avenue,” and “Apple The Grove,” as opposed to the former “Apple Store, Union Square,” “Apple Store, Fifth Avenue,” and “Apple Store, The Grove.”

  iPhone 7 may launch on September 23 http://www.cultofmac.com/442549/iphone-7-may-launch-on-september-23/

• Apple’s next iPhone could be available to the public as soon as September 23rd, based on a new leak that reveals AT&T plans to do a big “Merchandising Reset” at all stores that day.
• The unveiling of the iPhone 7 is rumored to take place on September 7th with pre-orders to follow two days later
• The leaked AT&T scheduling information shows that stores will need to spend up to three hours on a merchandising reset September 9th, indicating advertisements for iPhone 7 pre-orders will go on display that morning.

  iPhone 7 and 7 Plus won’t be joined by an iPhone 7 Pro this fall http://www.cultofmac.com/442673/iphone-7-and-7-plus-wont-be-joined-by-an-iphone-7-pro-this-fall/\ Killian

• Japanese blog Macotaka