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This week:

• Apple just revealed their future Mac plans… on purpose!  It’s unprecedented, and we’ll unpack it all for you.
• Apple promises an all-new “rethought” Mac Pro and Apple display.  
• Why the Mac Pro failed.
• Apple’s plans to make the Mac “Pro” again.
• New Pro-level iMacs coming this year.
• Leander reviews the top-secret new Sonos speaker Erfon’s couldn’t talk about.
• Erfon reviews a clever  Watch stand that Buster hates but true Mac fans will love!

  This episode supported by Build a beautiful, responsive website quick at Squarespace.com.  Enter offer code CultCast at checkout to get 10% off. Squarespace—Build it Beautiful.   CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can use code CULTCAST to score a free CleanCloth with any order at CultCloth.co.   We also want to give Kevin MacLeod at incompetech.com a  thanks for the great music you hear on today's show. On the show this week   

@erfon / @bst3r / @lkahney

Steve Jobs Introduces the very first Mac Pro https://www.youtube.com/watch?v=l72MsGZQA8Q   Apple building all-new, modular Mac Pro and external display http://www.cultofmac.com/474799/apples-mac-pro-is-now-even-faster-all-new-model-coming-next-year/   Apple brings faster Intel Xeon chips, better GPUs to the Mac Pro http://www.cultofmac.com/474823/apple-brings-faster-intel-xeon-chips-mac-pro/   2017 iMacs will bring spec bumps to woo power users http://www.cultofmac.com/474843/new-imacs-way-will-target-power-users/   Apple pushes the reset button on the Mac Pro https://techcrunch.com/2017/04/04/apple-pushes-the-reset-button-on-the-mac-pro/   Sonos’ new Playbase speaker http://amzn.to/2oPQFwz   You’ll love this vintage Mac  Watch stand! http://amzn.to/2oPJrbJ   Meet Eddie, The Eagle http://i.dailymail.co.uk/i/pix/2016/03/05/09/17446C1A000005DC-0-image-m-14_1457171012331.jpg