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This week: iPhone X—the good, the bad… the ugly.  The reviews are in, we’ll tell you what people love and don’t about Apple’s newest iPhone.     Plus: how to speed up Face ID we’ll tell you about the clever new strategy Apple used to build massive hype for the iPhone X launch, and why it really pissed a lot of folks off.  And stick around for a very weird What We’re Into, where we reveal the stuff we’ve been dong in our lives that you should try too.   This episode supported by Build a beautiful, responsive website quick at Squarespace.com.  Enter offer code CultCast at checkout to get 10% off. Squarespace—Build it Beautiful.   CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can use code CULTCAST to score a free CleanCloth with any order at CultCloth.co.   The Cult of Mac watch store has the best straps in the biz!  Save 20% off any order with code CultCast at checkout.   Thanks to Kevin MacLeod at incompetech.com for the great music you hear on today's show.   On the show this week @erfon / @bst3r / @lkahney   Siri, before Siri https://www.youtube.com/watch?v=d1bmZLePhCs   Massive iPhone X lines form at Apple Stores worldwide https://www.cultofmac.com/511715/iphone-x-attracts-apple-store-lines-around-world/

• Fans have begun lining up outside Apple Stores around the world to get their hands on iPhone X.
• The X makes its official debut on November 3. Apple has promised that units will be available for walk-in customers, but just like pre-orders, they’re expected to disappear quickly.
• Some lines have already turned chaotic, while latecomers are offering money for precious spots near the front.
• Scumbags camping just to sell their spots!

  Why Apple short-circuited the media machine for iPhone X reviews https://www.cultofmac.com/511357/apple-strategy-iphone-x-reviews/

• Anybody who thinks Apple can’t innovate should look in awe at the fecal hurricane whipped up by the company’s unorthodox iPhone X marketing plan.
• By giving popular YouTubers early access to the next-gen iPhone, and allowing them to “scoop” the old-school journalists traditionally granted such preferential treatment, Cupertino upended the typical review cycle.
• Apple apparently bruised a few fragile egos in the process. Frankly, it’s hilarious watching the ensuing media meltdown.

  iPhone X meta review: Setting Apple up for the next 10 years https://www.cultofmac.com/511193/iphone-x-meta-review-setting-apple-next-10-years/   Face ID Unlocks an iPhone More Slowly Than Touch ID, but is Faster in Day-to-Day Usage htt