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This week:

• In a surprising turn of events, Jony Ive has taken back the reigns of Apple’s design team.
• The new iMac is out, and the reviews are coming in.  We’ll tell you what’s new about this beastly machine with a MONSTER price tag
• By the numbers: how much dough Apple earns every single second will help you realize what plebeians we all are
• And we wrap with how Apple got it right 2017, and what they need to do better in 2018!

  This episode supported by Build a beautiful, responsive website quick at Squarespace.com.  Enter offer code CultCast at checkout to get 10% off. Squarespace—Build it Beautiful.   If you want the fastest WiFi everywhere in our home, check out an award winning Orbi WiFi System from Netgear, at http://netgear.com/orbi.   CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can use code CULTCAST to score a free CleanCloth with any order at CultCloth.co.   On the show this week @erfon / @bst3r / @lkahney / @lewiswallace   Jony Ive is once again leading Apple’s design team https://www.cultofmac.com/518077/jony-ive-design-team/

• Jony Ive is reportedly returning to hands-on design duties at Apple, two years after being promoted to the role of Chief Design Officer.
• According to an Apple spokesperson, “With the completion of Apple Park, Apple’s design leaders and teams are again reporting directly to Jony Ive, who remains focused purely on design.”
• Why Ive would be returning to his old role isn’t immediately clear — nor what this means for Dye and Howarth. Ironically, at the time that Ive was given his new job in 2015, some pundits suggested it meant Jony was on his way out of Apple, and this was a way of carrying out the transition. Now that he is “demoted” to his old position, no doubt many people will take it as signaling much the same thing.

  Apple’s insane earning power https://www.reddit.com/r/apple/comments/7jleyf/apple_makes_144476_per_second/   Apple’s ridiculously powerful iMac Pro is coming this week https://www.cultofmac.com/518429/imac-pro-this-week/

• By the time you hear this, the iMac Pro will be ready for you to come 'n git it
• Comes wtih an 
  • 8, 10, or 18 core Intel Xeon Chip
• • 32, 64, or 128 GB of DDR4
• A new thermal design means the iMac Pro runs 80 percent cooler than a regular iMac
• Four Thunderbolt 3 ports for powering two 5K displays or four 4K displays at once, a 10-gigabit Ethernet port, four USB-A 3.0 ports, an SD card slot, and a 3.5mm headphone jack. That makes it Apple’s most port-friendly Mac in years.
• Hermetically sealed. Not upgradeable in any way, not even RAM.

  iMac Pro impresses in first hands-on reviews https://www.cultofmac.com/518511/imac-pro-impresses-first-hands-reviews/

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