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This week:

• Apple is secretly building a TV empire
• Google’s new AI assistant has a feature you have to see to believe
• Financial filings show MoviePass’s time is running out
• Our favorite lesser-known iOS and Mac apps
• And… why do men have nipples?  We answer your most burning questions in an all-new CultCast QnA 🔥

  On the show this week @erfon / @lewiswallace   This episode supported by   Casper’s American-made mattresses have just the right amount of memory foam and latex, and people everywhere love them.  Learn why and get $50 towards any mattress at Casper.com/cultcast.   The single-router wifi model just doesn’t work for our increasingly high-bandwidth world. The EEROdistributed system will blanket your home in hyper-fast, reliable WiFi, and you can score free overnight shipping with code "CultCast" at checkout.   CultCloth will keep your iPhone X, Apple Watch, Mac and iPad sparkling clean, and for a limited time use code CULTCAST at checkout to score a free CleanCloth with any order at CultCloth.co.   Thanks to Kevin MacLeod at incompetech.com for the great music you hear on today's show.   All the important stuff revealed at Google I/O https://www.cultofmac.com/546807/all-the-important-stuff-revealed-at-google-i-o/

• An updated version of Google Maps aims to keep you in-the-know about what’s going on around you. There’s a new tab called “For You” that’s designed to tell you about events in neighborhoods you care about.
• You can now hold your phone up to the world in front of you and Maps will overlay walking directions that make finding your way around a new city easier.
• A very human-sounding Google Assistant made a call on behalf of it’s owner to book a haircut, and the result was was magical as it was creepy. The most impressive thing was that the person on the receiving end of the call didn’t seem to suspect they were talking to an AI

  Every single TV series Apple is currently making https://www.cultofmac.com/542653/every-single-tv-show-apple-is-making/

• After going on a spending spree in Hollywood the last eight months, Apple appears to be poised to make a huge push into original content.
• Apple has 13 shows in development.

  Today’s SEC filing suggests MoviePass’ time is running out https://www.theverge.com/2018/5/8/17332188/moviepass-helios-and-matheson-sec-stock-price

• The future doesn’t look promising for MovePass
• According to a recent financial filing, the company has spent an average of $21.7 million per month for the stretch between October 2017 through April 2018, but as of April 30th, MoviePass has just $15.5 million in cash

  Apple ‘cash machine’ puts profits ahead of innovation https://www.cultof