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This week: get ready for the iPhone MAX!  Plus: rumors indicate Apple’s new iPhones will receive a serious price cut; Apple is working on the one feature the  Watch desperately needs; and Leander reveals Apple’s secret sauce—the design and creative processes Cupertino has developed over the years that have helped them create some of the world’s most iconic products.     This episode supported by   Easily create a beautiful website all by yourself, at Squarespace.com/cultcast. Use offer code CultCast at checkout to get 10% off your first purchase of a website or domain.   A business is only as strong as its people, and every hire matters… go to LinkedIn.com/cultcast and get a $50 credit toward your first job post.   CultCloth will keep your iPhone X, Apple Watch, Mac and iPad sparkling clean, and for a limited time use code CULTCAST at checkout to score a free CleanCloth with any order at CultCloth.co.   Thanks to Kevin McLeodfor the music you hear on today’s episode.   On the show this week @erfon / @lkahney / @lewiswallace    Possible new name for the 6.5-inch iPhone takes it to the Max https://www.cultofmac.com/573591/possible-new-name-for-the-6-5-inch-iphone-takes-it-to-the-max/

• Apple’s marketing team has reportedly been considering losing the Plus suffix that has been used on the largest models since the iPhone 6 Plus came out in 2014
• We’ve already head reports that Apple is going to ditch the “Plus” description for its larger iPhones. Now there’s word that the replacement term could be “Max.”
• If true, this means that the company will announce a week from today the iPhone Xs with a 5.8-inch display and the iPhone Xs Max with a 6.5-inch one.

  2018 iPhones could cost just the same as the 2017 models https://www.cultofmac.com/573625/2018-iphone-prices-xs-plus-max/

• With most of the specifications of the 2018 iPhones already known, the largest remaining question is price.
• A report from the German website Macerkoff, who starts by pointing out that the iPhone 8 costs €799, the iPhone 8 Plus sells for €909, and the iPhone X is €1149.
• Citing two different sources, the site says the 6.1-inch LCD iPhone expected to be announced next week will cost €799, the 5.8-inch replacement for the iPhone X will be €909, and the 6.5-inch OLED device sell for €1149.
• If that assumption is correct, the 6.1-inch LCD iPhone will be $699,  the speed-bumped 5.8-inch iPhone X will be $799, and the the 6.5-inch OLED model will be $999.

  Apple Watch could get always-on display mode https://www.cultofmac.com/573027/apple-watch-always-on-display/

• Apple is developing an always-on display mode for Apple Watch, a new patent application reveals.
• The fea