In this episode of Hoteliers’ Voice Season 4, we speak with Henrique Tiago de Castro, former General Manager, EVOLUTION Cascais-Estoril Hotel in Cascais/Lisbon about the importance of cultural awareness as a hospitality professional, and developing leadership skills in the industry 

Following his presentation at IHTF 2024, we discuss 

1.    Why it's important to understand cultural settings

2.    Being a professional in hospitality 

3.    Growing and developing hospitality careers

4.    Making hospitality more appealing

5.    The difference in lifestyle hotels

At IHTF 2024, Henrique spoke on Localisation vs globalisation: Blending global branding and cultural identity 

• Establishing a worldwide presence while connecting with local audiences 

• Crafting memorable consumer experiences and showcasing a unique service 

• Customising brand messages and experiences and maintaining brand relevance in a changing landscape

 

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