In this week's episode of the ArtTactic Podcast we chat with Nina Plowman and Charlotte Heath-Bullock, co-founders of Cultural Comms, an award winning PR firm based in London focused on the art world and other cultural sectors. First, we discuss what a PR firm does within the art world. And then, Nina and Charlotte explain how the art world is unique, from a PR perspective, compared to other more mainstream industries. Also, they identify trends in the PR space that are impacting how brands are communicating their messages to clients. After, Nina and Charlotte reveal some of the art world topics that are on their clients' minds. And lastly, they discuss the Luxury Insights Report: Blockchain, NFTs and the Future of Collectibles that they published with ArtTactic.