Most insurance agency leaders roll out change the same way: create a new process, announce it to the team, and expect results.

And then?

Resistance. Workarounds. Passive compliance. Frustration.

In this episode, Brent Kelly breaks down why process-first transformation almost always fails, and what to focus on instead if you want real, lasting change in your agency.

You’ll discover:

• Why people don’t resist change — they resist being changed
• The difference between process and culture (and why it matters)
• How weak culture turns leaders into “process police”
• The three cultural foundations required before any new initiative
• Why leadership consistency determines whether change sticks

If you’re tired of launching great ideas that fade after 30 days, this episode is for you.

The best agencies don’t install change,They lead alignment.

If this hits home, visit sitkins.com/bookacall to explore how we work with growth-minded agencies ready to move from good to their best version possible.