AI in Marketing

"Culture in Commerce: Valerie's Launch and Meta's Moderation Controversy, Dutch Surveillance Concerns, TikTok's Possible Musk Merger, Neuralink's Breakthroughs - Weekly Tech Digest"


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Join us on this week's episode of AI in Marketing as we navigate the intersection of culture, tech policy, personal privacy, and pioneering developments in AI. We'll begin by looking at the launch of a new creative strategy agency, Valerie, which skillfully uses cultural understanding to reinforce brand connection. We then delve into Meta's controversial content moderation changes that have sparked concerns over their consequences on free speech, marginalized communities, and the company's ad businesses. From there, we discuss a disturbing instance where a Dutch citizen discovered he had been covertly tracked using AI-based profiling system, raising questions about privacy rights and misuse of data. Our tech journey continues with rumored news of a potential sale of TikTok's U.S. operations to Elon Musk amidst rising national security concerns. Finally, we'll explore the groundbreaking achievements by Neuralink Corp in brain-computer interface technology, potentially revolutionizing our way of life for those with paralysis and ALS. With each story, we explore the major role AI plays in pushing boundaries in marketing and society at large.
  • https://www.getvoicestream.com/
  • https://www.nytromarketing.com/
  • https://www.adweek.com/agencies/valerie-agency-cultural/
  • https://www.bbc.com/news/articles/cjwlwlqpwx7o
  • https://www.wired.com/story/inside-the-black-box-of-predictive-travel-surveillance/
  • https://www.reuters.com/technology/china-mulls-potential-sale-tiktok-us-musk-bloomberg-news-reports-2025-01-14/
  • https://venturebeat.com/ai/do-new-ai-reasoning-models-require-new-approaches-to-prompting/
  • https://www.news18.com/world/elon-musk-neuralink-implants-third-patient-with-brain-computer-device-external-technology-9185605.html
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    AI in MarketingBy Stan Berteloot

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