Culture is a subject most shy away from. Some probably don't even have a culture in their company. Do you know what your company culture is? If you own your own company do you have a culture? This episode brings some pain back to when Daniel took over his pest control company and he began with the "Family" culture. This was a massive failure. Listen into why it failed and what a monster is created. Also, take in the opinion of Aaron who helped shape the company culture they have today and what success it has brought to the company. 

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