What is culture? And why is it I can still ask that question? You'd think after countless books, articles, podcasts, lectures and TED talks, we'd all know what we mean by culture. And yet, that doesn't seem to be the case.

If you define your culture by your perks, this month has been quite the wake up call, hasn't it? If you think you can dictate culture, or that it remains static in the face of changing staff, leadership and... well, everything, you're going to be in trouble.

In this episode, we get serious about how to think about and leverage culture in our employer brands.

Show Notes:

• Sign up for my free newsletter on employer brand headlines
• Hung Lee's 24-hour Recruiting Brainfood Marathon

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