Here's the Yale study:

https://som.yale.edu/story/2024/introducing-american-whiskey-new-younger-demographics

Check us out on Instagram @curiosity_public

https://www.instagram.com/curiosity_public/

Watch us on YouTube

https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw

We have t-shirts! Grab them here:

https://curiosity-public.myspreadshop.com/all

https://www.redbubble.com/people/CuriosityPublic/shop

Join our Patreon:

https://www.patreon.com/CuriosityPublic

Stay curious!

All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age.  All links provided here should only be accessed by those of legal drinking age.

Articles we discuss in this episode:

https://www.cnbc.com/2024/06/05/ftc-lawsuit-southern-glazers-alcohol.html

https://www.foodandwine.com/welchs-canned-cocktails-8646325

https://www.medscape.com/viewarticle/new-gel-makes-alcohol-50-less-toxic-curbs-organ-damage-2024a10009tu?form=fpf

Check us out on Instagram @curiosity_public

https://www.instagram.com/curiosity_public/

Watch us on YouTube

https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw

We have t-shirts! Grab them here:

https://curiosity-public.myspreadshop.com/all

https://www.redbubble.com/people/CuriosityPublic/shop

Join our Patreon:

https://www.patreon.com/CuriosityPublic

Stay curious!

All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age.  All links provided here should only be accessed by those of legal drinking age.

Don't take our word for it...

https://ascotawards.com/tasting/winners/#/double-platinum/2024

Check us out on Instagram @curiosity_public

https://www.instagram.com/curiosity_public/

Watch us on YouTube

https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw

We have t-shirts! Grab them here:

https://curiosity-public.myspreadshop.com/all

https://www.redbubble.com/people/CuriosityPublic/shop

Join our Patreon:

https://www.patreon.com/CuriosityPublic

Stay curious!

All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age.  All links provided here should only be accessed by those of legal drinking age.

References for the topics we discussed in this episode:

https://www.thespiritsbusiness.com/2024/05/dewars-workers-to-vote-on-strike-action/

https://www.thespiritsbusiness.com/2024/05/laphroaig-experiments-with-extended-fermentation/

https://www.thespiritsbusiness.com/2024/05/baileys-turns-to-paper-bottles/

https://www.tastingtable.com/1586325/tequila-brand-zodiac-sign/

Check us out on Instagram @curiosity_public

https://www.instagram.com/curiosity_public/

Watch us on YouTube

https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw

We have t-shirts! Grab them here:

https://curiosity-public.myspreadshop.com/all

https://www.redbubble.com/people/CuriosityPublic/shop

Join our Patreon:

https://www.patreon.com/CuriosityPublic

Stay curious!

All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age.  All links provided here should only be accessed by those of legal drinking age.

The Results

https://thetastingalliance.com/results/2024-san-francisco-world-spirits-competition-results/

Easier sort

https://bottleraiders.com/tequila/every-double-gold-tequila-and-mezcal-at-2024-san-francisco-world-spirits-competition/

Check us out on Instagram @curiosity_public

https://www.instagram.com/curiosity_public/

Watch us on YouTube

https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw

We have t-shirts! Grab them here:

https://curiosity-public.myspreadshop.com/all

https://www.redbubble.com/people/CuriosityPublic/shop

Join our Patreon:

https://www.patreon.com/CuriosityPublic

Stay curious!

All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age.  All links provided here should only be accessed by those of legal drinking age.

Articles that inspired this episode:

https://www.foodandwine.com/f1-lewis-hamilton-nonalcoholic-tequila-8647922

https://www.thedrinksbusiness.com/2024/05/hangover-cure-tiktok-ad-pulled-by-asa/

https://www.forbes.com/sites/marklittler/2024/04/30/whisky-cask-fraud-could-seriously-damage-the-reputation-of-scotch-whisky-scottish-parliament-hears/?sh=4ca27c1c4ba9

Check us out on Instagram @curiosity_public

https://www.instagram.com/curiosity_public/

Watch us on YouTube

https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw

We have t-shirts! Grab them here:

https://curiosity-public.myspreadshop.com/all

https://www.redbubble.com/people/CuriosityPublic/shop

Join our Patreon:

https://www.patreon.com/CuriosityPublic

Stay curious!

All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age.  All links provided here should only be accessed by those of legal drinking age.