In episode 2, Anmol explores the rise of social media influencing by speaking to Natasha Pal, founder of 59th Parallel, a boutique digital marketing agency and image consulting company, Abhinav Mathur, a social media influencer and Saloni Chopra, an actor & Rahul Bhattacharya, a lawyer who manage an instagram account called Saerah Stamps. The episode dives into the world of social media influencing, its origins and how influencers connect with people and help brands reach their customers in a more authentic and personal manner. Through the course of the episode, we come to realise how social media influencing shapes the choices we make through content that has been created by the youth and watched by millions across the country.